Don’t underestimate the power of a well-planned search engine marketing strategy. Below we’ve outlined five effective tips to perfecting SEM for your company.
1. Use Schema Markup
If you are not already using schema markup, you are doing your business a disservice. Schema markup tells search engines what your content is about and how to display it in the results. This gives you more control regarding how your ads appear and can make them feel more personal.
2. Use Click-to-Call Ads
With more and more consumers using their mobile phones to find information, it’s more important than ever to use click-to-call ads. A customer who clicks on your ad should be able to reach the company or a customer service rep just by clicking on your landing page. No one wants to fill out lengthy contact forms on a handheld device.
3. Write Great Copy
This tip really goes back to basics. For many consumers, the difference in choosing one competitor over another comes down to the copy. You will not be able to separate your company from all the rest if you have the same stale headlines and trite ad copy. Always write great copy that drives home what makes your business and service different from everyone else’s. This includes writing a call to action that really makes people want more.
4. Use Ad Extensions
Ad extensions are just what they sound like. They extend the space of your ad so you can say more while simultaneously taking up more room on the page (and therefore pushing competitors further down the page). These extensions can actually double the size of your ad and include things like links to your product, service or a free quote. It can also show your physical location and contact information.
5. Use A/B Testing
Although A/B testing can seem daunting, it is the only way to really know what works and what doesn’t. Your ads may be converting, but there is always a chance they could be converting way more customers with a better headline, different language, or links included.
Need more tips to draw attention to your website? Turn to Saba SEO, the leading digital marketing agency in San Diego. Call (858) 277-1717 today to get a free quote.