An SEO strategy is a plan that covers all your search engine optimization bases. The big payoff with a strategy of this nature is increased awareness and engagement. Yes, there are some unknowns when it comes to SEO, like Google’s constant algorithm updates and the specific weight placed on key ranking factors. However, there are some well-established elements that should be part of any solid SEO strategy. The professional web design experts at Saba SEO, a premier provider of SEO services San Diego businesses rely on, suggest the four main elements below.
1. Technical SEO
Technical SEO is everything that’s necessary to help Google figure out what your various webpages are all about. Screaming Frog is one of the many tools you can use to identify technical SEO issues with your current website that need attention. Technical aspects of SEO include:
- Indexing to tell search engines which pages to crawl
- Sitemap preparation and updates
- Page speed monitoring and testing
- Structured data markup to increase understanding of your content
- Appropriate security technology
- Mobile device accessibility (e.g., making your site compatible with smaller screens)
Note: Also determine how content will be structured on your site. What’s referred to as your content hierarchy will serve as the foundation for your SEO strategy.
2. On-Site SEO
Once you have your content hierarchy in place and your technical SEO tasks are done, it’s time for on-site SEO. Based on a solid understanding of your target audience, keyword research is a good place to get started with this stage of SEO strategy development. Your on-site SEO to-do list will also include:
- Descriptive URLs
- Optimized page titles with one or two of your main keywords
- Meta descriptions
- Relevant keyword use within content
- An effective call to action
- A good overall user experience for visitors to your website
3. Off-Site SEO
This part of an SEO strategy is all about the things you do outside your website to boost your brand’s awareness, credibility, reputation, and authority. Social media is a prime example of the type of off-site engagement and activity search engines tend to pay attention to. Social media marketing can also include ads on platforms like Facebook and Twitter that take followers back to your site.
inks directed back to your site from relevant high-quality sources (backlinks) are another essential off-site SEO component. It can also be helpful to develop an understanding of user intent if you have an e-commerce/retail site so you know what kind of off-site content you’ll need to produce to attract the right kind of attention.
Lastly, don’t forget to pay attention to the content you produce online that’s either directly on your website or intended to direct traffic back to your site. Keep your SEO strategy current and effective by making sure your content is:
- Posted according to a schedule that’s right for your purposes and marketing goals
- Updated regularly so it doesn’t appear dated
- Relevant to what matters most to your target audience
- Accurate and reflective mersin escort of your business or brand
- Carefully monitored to track its performance with data analysis tools like Google Analytics
If you need help creating a solid SEO strategy for your business, reach out to the experts at Saba SEO, one of the premier marketing companies in San Diego. Our specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.