Your digital marketing plan likely includes social media. This is a direct way to engage your customers. However, there are many variables, including details such as how often to post, which social media platforms to use, and when you’ll get the highest rate of engagement. Trying to manage all these factors can be time-consuming, but the experts know quite a few tips and tricks that can make the process much easier. Here are some social media hacks to help you get the most engagement for your efforts, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and internet marketing. San Diego business owners can start implementing these simple tips today.
1. Share Identical Content to All Platforms
When you post something, post it to all of your platforms. However, make sure to customize your content to work with each platform. For example, on Twitter, your statement has to be short, while on Facebook, you can share a lengthy post with more details. Instagram is a visual platform that requires high-quality photographs and videos.
2. Repeat Tweets
Don’t be afraid to repeat your tweets up to three times. But make sure you tweet at different times, and consider using some different hashtags.
3. Use Hashtags
Hashtags are the breadcrumbs customers use to find you. Make sure to also include local hashtags.
4. Promote Blog Posts on Social Media
Social media is the ideal place to share your blog posts. If you regularly create new blog posts, share them weekly on social media, and post them on the same day each week. Customers will expect this sort of routine and look for your latest post.
5. Figure Out a Good Posting Time
Keep track of the post times and engagement and create a schedule for posting at the most effective times on the optimal days of the week.
6. Use Trending Topics
Find ways to use trending topic hashtags with your product.
7. Include Videos
Find ways to include video in your postings. Whether it’s an unboxing video, a product demonstration, or a branded video, any and all of these will increase your engagement rate.
8. Create a Schedule
Create a content marketing schedule that also includes how often you post on social media. Having a regular schedule will keep you on track.
For outstanding social media, internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for 20 years because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your social media marketing strategy, reach out to our experienced consultants today.