How often have you actually researched your keywords? Monthly, yearly, never? Whether you’re building a website from scratch or looking to revamp your SEO strategy, knowing which keywords work and which don’t can make all the difference.
1. Begin with Research
Although the phrase “keyword research” may put you to sleep on the spot, it can be the one element that makes or breaks an online business. Behind every successful business lies the ability to connect with their customers. Keyword research is one of the best methods to learn how your customers think.
If you aren’t taking the time to determine which keywords are best, all of your other hard work will be relatively futile. Use a keyword research tool to help identify less obvious terms that can increase traffic and sales. There are plenty of free keyword research tools online to help you pinpoint possible keywords you may have overlooked.
2. Revamp Your Niche Keyword List
After you’ve compiled a huge list of keywords, you need to brainstorm and decide which topics you really think are important for your business. Then, once you’ve chosen topics, go back to your online tool and try different word combinations related to each topic. For example, if one of your phrases was “inbound marketing”, what other terms are often associated with inbound marketing? For instance, a potential customer might do a search for:
- Lead generation
- Landing pages
- Email automation tools
The objective isn’t to create your final list of new keywords, but simply to think of new phrases that potential customers could search for when looking for content related to your niche.
3. Related Search Terms
You may have already gotten creative and did this while doing your research, but if you haven’t, it’s a fantastic way to complete that list. If you’re having trouble thinking of additional keywords, head over to Google.com and have a look at the related search terms at the bottom of the page. You’ve probably noticed that when you’re doing a specific search, different suggestions appear at the bottom of the page. Use this to your advantage when creating your keyword list.
4. Check Long-Tail and Head Keywords
If you don’t know what long-tail and head keywords are, here’s a quick rundown. Head terms are phrases that are generic and are only one to three words in length. To the contrary, long-tail keywords are longer phrases containing three or more words. It’s important to verify that you have a combination of long-tail keywords and head terms because it will give you a well-balanced keyword strategy.
Find out what else your website needs to move up the search rankings by reaching out to Saba SEO in San Diego. Through a well-executed strategy using a combination of SEO, PPC, and social media, we help businesses of all sizes boost their online presence, grow their audience, and ultimately, increase their bottom line.