Local SEO (search engine optimization) is one of the biggest trends of 2019. How can you optimize your local SEO? Here’s an SEO checklist to location page, brought to you by the SEO experts at Saba SEO, a premier SEO company San Diego businesses rely on for high-quality service and unparalleled digital marketing expertise.
Google My Business
A fully filled out Google My Business form for each business location is key to local SEO success. Don’t forget to include links to your website and social media. Share a blog post with a full description of your product and business.
The NAP (name, address, phone number) should be identical on everything, including your Google My Business listing, website, social media, and any other online pages. Avoid impersonal toll-free numbers. Consistency is key.
Make sure to use real photos of your business, including photos of the front of the building, the street and neighborhood, and the business’s interior.
Service-based businesses can choose to list their general service area instead of a street address.
Make sure to include such details as hours of operation, pricing, and menus.
Include customer testimonial pages for each location.
Embed a Google map on the content page. If you have multiple locations, give each one its own Google map. Test the Google map to make sure customers can find you.
Optimizing your website blogs with location-related keywords can improve local SEO.
Beef up your local SEO with local backlinks. Start a charm campaign with your local media by sending out press releases about events or products. Appear on a local television or news program and share your company’s local product or expertise. Some organizations get high-quality local backlinks by participating in local discount programs, which could be part of a college or hotel promotion. Always find a way to sponsor or donate your business’s services to local events.
When you’re looking for ways to grow your customer base, don’t overlook local search with regard to SEO. San Diego business owners know they can rely on the experience and expertise of the professionals at Saba SEO to help them boost their rank and grow revenue. For help with your SEO strategy, call one of our knowledgeable SEO specialists today at 858-277-1717.