Although the basic rules of SEO tend to stay the same, Google’s trends change every year. In 2017, the increased use of mobile searching and browsing has had a huge impact on Google’s SEO trends. This change should affect how SEO experts optimize their sites for search engines. Experts at a leading San Diego SEO firm discuss some of the major search engine optimization trends in 2017.
Google’s mobile-first indexing began in 2017, which encouraged web designers and SEO experts to prioritize their mobile websites. The vast majority of industries receive most of their site traffic from mobile users, and the percentage of desktop users is decreasing. For SEO success, website creators should make sure their mobile site has as much content and information as their desktop website.
Natural Language Comprehension
Search engine optimization tends to be all about keywords. However, Google is becoming more and more focused on natural language in queries and on web pages. Using language that naturally includes a variety of keywords is a much better strategy than awkwardly fitting one or two keywords into a site as many times as possible.
The focus on natural language has partially come about because of the increase in vocal search on mobile devices. With vocal search, more queries use plain and natural language. Google is now interested in gaining a better understanding of what users are searching for and what web documents are truly about.
In previous years, Google image search hasn’t typically been useful for attracting visitors to a site. However, in 2017, Google has become more advanced at recognizing and classifying images. Many people take photos of products when shopping and then search online for a better deal for the same products. To help with these types of searches, image recognition has become much more effective.
To benefit from the ever-changing SEO rules, it’s important to consult a reliable digital marketing company. When it comes to SEO and search engine marketing, San Diego companies and businesses all over the globe rely on Saba SEO. Our experts use several white hat tactics to help our clients boost their online ranking. We stay up to date with all the changes in search engine regulations and offer continual support and customized SEO plans for a variety of businesses. To schedule an appointment with one of our SEO professionals, call us at 858-951-1717 today.