If your company plans to be a success in the 21st century, it needs a website. It is the ultimate tool to connect with customers, enhance brand awareness, and market to consumers without breaking your budget. Experienced San Diego SEO company Saba SEO takes a closer look at some other reasons why every company needs an online presence.
1) Everyone Shops Online
In 2015, online sales are projected to increase to $347 billion from just over $304 billion in 2014. A little over $76 billion in sales are projected to come from mobile devices such as tablets or smartphones. Companies that don’t have a website, especially one that is mobile-friendly, won’t have access to these customers.
2) Organic Traffic Expands Your Reach
A small business or a niche business may not have the money to advertise regionally or nationally through television or radio spots. However, small or niche companies can create a website that anyone in the country can find and place an order through. This gives them a chance to increase brand awareness and business even if they don’t have a large marketing budget.
3) Keep Track of Your Marketing Efforts
Internet marketing is unique because it gives companies the ability to see in real-time how a marketing campaign is performing. For instance, you can see how much it costs per click on an online ad or how much it costs to acquire a customer. You can also A/B test to determine which ad or landing page gives you the best return on your marketing investment.
4) Interact with Customers With Ease
If customers have questions or concerns, they can send an email or chat live with a customer service representative almost instantaneously. You can also include an FAQ section, a map, directions, links to social media pages, and customer testimonials.
5) Nobody Wants to Visit the Mall Anymore
Even if you have a physical storefront, it is still worthwhile to have a website. This is because online shoppers have cited the ease of comparing prices, increased choice of retailers, and not having to battle crowds as major reasons to shop online. Therefore, creating a website meets a basic demand in the marketplace that will keep your company competitive in the long run.
Over half of all small businesses don’t have a website. In today’s marketplace, not having a website is not an option. If you don’t have an online presence, customers who shop online or find out about retailers online won’t even know that your company exists, which is not good for the bottom line.
If you could use some help with website design and development, we have you covered. We can also help you implement online marketing campaigns to reach your target audience and boost traffic to your site. Give us a call today at (858) 277-1717 to learn more!