Starting a small business can seem overwhelming. The biggest fear new small business owners face is failure. The best way to avoid failure is to learn from the mistakes of others and heed some advice from reliable marketing companies. San Diego businesses as well as companies all over the world need to avoid making the following mistakes.
Failing to Create a Marketing Plan
Create a marketing plan and use it as your guide to small business success. A marketing plan is your directional compass to refer to as you embark on your small business adventure. Without writing down your marketing plan, you’ll likely waste resources instead of basking in success. Know who your customer is and which social media platforms you want to use, and have markers for creating your infrastructure and milestones.
Mistaking Branding for Marketing
Brands are built by people, not logos. Get customers before worrying about building your brand. You need to test your ideas or products through many venues to see where your audience is. Monitor the reaction to each marketing attempt. In the end, your brand will be built by customer recommendations. If you market to a specific niche, the branding will quickly develop.
Not Testing the Market
Don’t spend your time, energy, and money creating your product before talking to people to see if they even need this product or know how to use it. Market it first. One of the most common mistakes small business owners make is making the product before marketing it to potential customers. Even if you don’t have a prototype, ask your friends if they would pay money for the product you’ve invented, then test it out. This feedback is essential to pinpointing some of the features and benefits of your product or service so you can promote it.
Choosing the Wrong Social Media Outlet
Social media may look daunting when you begin your small business. Deciding which platform to focus on and creating a plan is key to social media success. Certain audiences gravitate toward certain social media platforms. Know everything there is to know about your audience, and you’ll know which platform to focus on.
Trying to Market to Everyone
Pick a single audience to market to. Even if your product can be marketed to many different audiences, sharpen your focus on one audience and dominate that niche. Later, you can expand your market to include other audiences. To market to a second audience, you’ll need to create a marketing plan around them.
Many small businesses make mistakes when trying to tackle their own Internet marketing. San Diego is home to Saba SEO, a leading SEO company small businesses can rely on to help them avoid such errors. To find out how we can help your business thrive through SEO, social media, PPC, and much more, give us a call at 858-277-1717.