Let your content shine and grab the attention of those looking at your social media profile. Using social media for business, however, requires more than just posting whatever you fancy. Any SEO firm in San Diego county worth its weight will tell you it also requires key strategies to help your social media profiles make a statement and gather interest. Following are four tips you can use to grab attention.
1. Use Visuals
This might sound obvious to someone fluent in popular social media platforms, but newbies often over look this key element of social profiles. Social media users often just scroll through information. When you use images with your updates, users will pause to see what you have to say. If they think what you’re sharing is interesting, there is a chance they will share it with others and perhaps become a follower.
2. Decide Where to Make Your Statement
Each social media platform is a little different from the next. For instance, Facebook is known for inspiration, news, and social updates. LinkedIn is better for business-related posts. And Instagram is ideal if your business is very visual (photographers, boutiques, restaurants, etc.). Choosing the right social media platform for your business is half the battle, so do your research first.
3. Know What to Say
Once you know where to make a statement, you’ll have to decide what to say. Messages that have mass appeal help create a wider response from your target audience, including potential clients or customers. Developing posts that others want to share will help build activity and traffic to your profile.
4. Find the Trends
You can easily find what is trending on different social media sites and add your own two cents on popular topics. Using trending keywords as well as ideas allows you to build a response that relates to your business and get involved in a larger discussion.
Knowing effective ways to build your social media profile will draw others to you, help you establish a strong social presence, and ultimately grab leads through the power of social media.
To learn more about using social media for your business, call (858) 277-1717 and speak with the internet marketing specialists at Saba, Inc. We help businesses gain visibility through a combination of SEO, social media, and San Diego PPC management services. Call us today. We look forward to chatting with you!