When you started your business, you made a business plan. Before you start sharing social media posts, you need to create a strategy, and a plan will help. The social media experts at Saba SEO, a leading marketing, web development, and SEO company in San Diego, explain how to create a social media strategy in nine steps.
1. Set Goals
Before you can create a strategy, you need to know your goals. Do you want to draw people to your shop, get people to read your blog, or advertise your brand?
2. Choose Your Social Media Platforms
There’s a cornucopia of social media platforms. However, you may not have the ability to properly share information on each platform. Figure out the top two or three platforms you want to use.
3. Determine Where Your Customers Are
Deciding which social media platforms you may want to try should be based in part on where your customers are located.
4. Figure Out What Your Competition Does
Before you continue, know how your competition uses social media. How often do they post? What kind of content do they post?
5. Create Profiles
Create accounts and complete profiles. That includes posting a high-quality photograph in the header and listing your website address and a brief description of your business or your mission statement. Don’t forget to list your social media links on your website.
6. Make a Content Calendar
Create a social media content calendar. Fill in a yearly calendar with important dates for your organization and for your products. For example, if you sell maple products, you may want to include International Pancake Day. Those types of social media posts can help you build brand awareness.
7. Create a Schedule
Creating a schedule for posting items such as promotions, specials, and blog posts is important. Customers will get used to looking for your Monday blog posts or Friday fix-its.
8. Use High-Quality Images
Posting high-quality images and videos is important. The quality of these images reflects the quality of your brand.
Every three months or so, evaluate your platforms. Which ones are doing better? Could you create a Facebook group to discuss your product? Should you create unboxing videos for YouTube? Be open to pivoting. Making slight adjustments to things such as when you post or which hashtags you use can make a big difference in your social media strategy.
For the highest-quality advice on social media marketing, turn to the professionals at Saba SEO, the specialists in internet marketing San Diego businesses rely on for expertise and integrity. For almost 20 years, we’ve provided outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today.