Search engine optimization (SEO) best practices are essential for nonprofits. If people cannot find you, your organization won’t survive. Using the right sorts of keywords and phrases can drive traffic to your site. More importantly, being strategic can help you accomplish your goal. You need to devise ways for potential donors to find you, which can be accomplished with local SEO. Here are five strategies to try for local SEO for nonprofit organizations, brought to you by the experts at Saba SEO, a premier San Diego SEO company.
1. Google My Business (GMB)
GMB is a top tool for local SEO traffic. More than half of all searches performed with handheld devices are local searches. Google My Business is a free tool to list your organization, website, and social media links. In a related tip, list your nonprofit in local directories.
2. Social Media
Using social media is a great way to let donors and potential donors know about your events and projects. Determine which social media platforms you want to use, and devise a social media schedule. Create shareable infographics and other tools. Facebook Live offers a great opportunity to touch base with your audience because they can ask questions. Most importantly, create content people can tag their friends in and share.
3. Consider Local Keywords
When creating a list of local keywords, always remember to consider adjacent towns and communities you serve. Oftentimes, your competitors or other organizations forget about these key locations. This means the competition for the local keywords will be less and your listing will be closer to the top.
Think of link building as a spider web. Figure out ways of linking content within your website. Link to authoritative or partner sites. Also ask partners or local sites to link back to you. All of these links demonstrate your authority.
5. User Friendliness
Make sure your site is easy to use. That starts with how fast it loads. Any delays will send people away. Make it easy for people to find your events and learn how to donate.
If your nonprofit organization is looking to boost your local search results with high-quality SEO techniques, call on the specialists at Saba SEO. As an industry-leading San Diego SEO company, we have more than fifteen years of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your local SEO strategy, reach out to us today at 858-277-1717.