Mobile design is ultimately about the user experience. What defines a good UX varies based on the purpose of your design, your target audience, and other factors worth considering. That said, there are some more general dos and don’ts of mobile UX design that can give you some direction. The experts at Saba SEO, a premier San Diego web development company, offer these tips to get you on the right track.
1. Do Basic Research First
Before you jump into the specifics of your mobile design, know who will actually be using what you’re creating. This is an example of the type of basic research that should be done before diving into the details of mobile design.
Initial mobile design research typically involves:
• Zeroing in on specific user needs
• Building personas to better understand and identify your target audience
• Analyzing competitors to see what they’re doing with mobile design
2. Don’t Make Navigation Frustrating
Getting around your mobile app shouldn’t be a frustrating experience for users. With navigation, utilize patterns users are likely to be familiar with already. Additionally, remember to be consistent with navigation paths and features.
3. Do Design for Multi-Platform Experiences
Digital users today access content from multiple platforms. Keep this in mind with your mobile design. Go further and do some additional research to get a better feel for which devices your intended users are likely to use to ensure easy accessibility from multiple platforms.
4. Don’t Make Users Sign Up or Take Actions that Are Too Complicated
Don’t make it too complicated for users to sign up, make a purchase, or take other actions your mobile app may allow. Do this with simple, clear language and phrasing. Also, keep the steps involved as minimal as possible.
5. Do Some Decluttering
Avoid the “everything but the kitchen sink” approach with mobile design and make things easier for your users by eliminating unnecessary clutter. One way to do this is to check through your finished design and get rid of things that make various screens appear cluttered, such as:
• Unnecessary or redundant text
• Images that aren’t really needed
• Unnecessary buttons
• Text that can be replaced with easier-to-understand symbol
6. Don’t Forget about the Need to Easily Tap
Mobile screens are smaller, and this can make it difficult for users to easily and accurately tap to take various actions. Keep this in mind, and don’t forget to consider the ability to actually tap with fingers when sizing and placing buttons and other features.
7. Do Have a Main Purpose in Mind
It’s fine to give users options, but people will be more likely to keep using a mobile application if it has one main purpose. This also makes it easier for users to remember what the app does and how it could benefit them.
8. Don’t Forget to Test for All Aspects of User Experience
Don’t just stop at testing the features of the mobile app to make sure everything is working as expected. Also test things like page speed, load times, and other elements that can affect user experience in some way.
Optimizing your mobile app’s user experience can be crucial to keeping your business competitive. Whether you need a mobile app design expert or a search engine optimization specialist, reach out to Saba SEO. As a leading San Diego SEO company, we have more than fifteen years of experience in every aspect of digital marketing. Our specialists can create a responsive, mobile-friendly website or app for your business that’s sure to boost your online ranking. Give us a call today to talk to one of our experienced mobile design experts.