Digital Marketing Strategies: What They Are and How to Create Them

In this new era of online marketing and sales, a digital marketing strategy is key to your organization’s success. A digital marketing strategy is a carefully crafted plan that keeps you on track. This allows you to test your strategy and move forward with what works. The San Diego SEO specialists at Saba SEO explain how to write your own digital marketing strategy.

Customers

Know your customers. Know what they want. How old are they? Where do they live? Know what words they use to search for your product. Also, know where they hang out online. For example, it makes no sense to devote your time to posting on Twitter when your customers are on Instagram.

Resources

Create free tools and resources that create value. Be the one people turn to for the best information. Your product or service will be associated with that expertise. Tools can include how-to videos, infographics, e-books, charts, podcasts, and checklists.

Goals

Determine what your ultimate goal is. Do you want to sell a certain number of units of one product? Do you want to increase your customer base by 10 percent? Setting a goal will help you create the strategy to achieve that goal

Testing

Test some of your advertising by using PPC before starting a traditional SEO strategy. PPC can be expensive over the long haul. However, it’s a useful tool to figure out which keywords result in more conversations.

Social Media

Create a social media strategy. Being consistent is key. Also, creating high-quality content that informs, not just sells, will keep increasing your customer base.

UX

Look over your website and other tools to ensure you’re providing the ultimate user experience. A slow website that hasn’t been upgraded with mobile responsive design will turn away customers, no matter how good your content is.

Whether you’re building a focused digital marketing strategy or you need advice on keeping up with SEO trends, the experts at Saba SEO can help. As one of the most innovative marketing companies in San Diego for 20 years, we have designed successful digital marketing campaigns for businesses all over the world. Our specialists can assess your business objectives and target market and help you create the perfect strategy that can boost your online visibility and improve your conversion rates. To learn about our high-quality services, give us a call today.