Search engine optimization (SEO) is always changing. Keeping updated with the latest trends can help your SEO and protect you when the Google algorithm changes again. Here are the top SEO trends for ranking higher in 2019, brought to you by the industry-leading experts at Saba SEO, a premier San Diego SEO company.
Google wants to become the center for all knowledge. They’ve even created a knowledge base that compiles information and then uses machine learning to highlight the best. Then they post the best expert at the top of the search results. This is where you want to be.
First, register your company or organization with Google My Business. Make sure to include your company name, phone number, address, website, and any other relevant information. Next, update all of your social media and continue to be active on social media platforms. Although there’s no direct evidence that Google ranks based on social media, the knowledge base does include social media, so you should too. All of this information—from a variety of sources, including your site, blog, and online presence—solidifies your expertise about a product or service, improves your SEO, and ranks you higher.
Alexa, Siri, and Google Home are pervasive in today’s homes. Because of these handy home devices, people are no longer searching on their laptops or phones but instead are using their voices to ask questions of these devices, which means the keywords and language used for results could now be different because of voice searches. Use natural language to update your keyword strategy.
If you haven’t updated your mobile to responsive design, 2019 is the time to do this. Mobile searches are continuously increasing, and if your site is difficult to navigate because you haven’t changed it to responsive design, customers will leave your site, which will diminish your SEO.
Expertise isn’t the only reason your SEO ranks higher. Site speed is another factor. If a site takes too long to load, Google doesn’t consider it a high-quality site. Don’t let a slow site diminish your Internet authority.
Websites that keep up with Google’s changing algorithms are more likely to rank higher. If you want Google to recognize you as an expert on your product or service, Saba SEO can help. As one of the premier SEO companies in San Diego, we have served clients for more than ten years. In addition to search engine optimization, our services include website development, social media marketing, and online reputation management. To boost your ranking and stay up to date on Google’s practices, reach out to one of our SEO specialists at 858-277-1717.