Going Viral with Video
From Walmart’s humor-driven #shipmypants commercial to Dove’s uplifting “Real Beauty Sketches”, there have been a number of successful branded videos that have gone from online obscurity to viral stardom. While there is no concrete formula for how to get a video to reach the highly sought after “viral status,” there is one observable trend: brand videos that go viral do not feel like they are selling the user something. Instead, they establish the brand as a story teller.
Support a Content Driven Strategy with Professional Video Production
Whether a tutorial, live interview, product video or client testimonial, online videos can offer tremendous benefits to businesses. Videos are mobile and dynamic by nature, so the right video, crafted for the right reasons, can be highly shareable, helping businesses reach customers across the nation and even across the globe. And because videos also have the power to establish trust and build emotional connections with the audience, they can support a content driven strategy by conveying a business’ personality and brand in a way that the 26 letters of the alphabet may not be able to.
Just Because You Can, Doesn’t Mean You Should.
Thanks to smartphones and laptops, almost anyone can make a video, but that doesn’t mean that everyone should. It is easy to tell when a company tries to cut corners with video production – perhaps there’s poor audio quality, shoddy lighting or jumbled editing. Just as a good video can propel you into stardom, a bad video can do more damage to your reputation than not having one in the first place.
The Right Video Mix: Quality Over Quantity
Although industry studies report that companies with more videos are often more successful, it is important to remember the old adage “quality over quantity.” Your videos are a direct reflection of your business and what you stand for, so it’s critical to create a high quality and professional video that is in line with your marketing message; a video that you can proudly stand behind. At Saba, it is our goal to help you achieve this, boosting your online reputation and supporting your current online marketing initiatives.
To request more information about our video production services, reach out to us today at 1-858-277-1717 and schedule a complimentary consultation.