Basic Dos & Don’ts of Good Web Design

Web design is a complex topic that requires you to consider several factors. There are several dos and don’ts all web designers should keep in mind to ensure they create appealing and professional websites. The San Diego web design experts at Saba SEO explain the basic things you should and shouldn’t do when you’re designing a website.

The Dos

Offer a Similar Experience Across All Devices

Good user experience design ensures visitors have a consistent experience on your website, regardless of the device they use to access it.

Provide Intuitive Navigation

Navigation is critical to usability. It should be simple, clear, and consistent throughout the website. Ensure visitors can quickly find what they need by designing easy-to-use navigation that requires minimal clicks.

Change the Color of Visited Links

Links play a vital role in navigation. If visited links don’t change color, users may revisit the same pages unintentionally.


Optimizing your website for search engines is vital to ensure its longevity. Always use relevant keywords in titles, links, and headers.

Double-Check All Links

The 404 error users get when they click broken links on a website frustrates them. Visitors expect all links to lead them to the correct pages without unexpected redirection or errors.

The Don’ts

Make Visitors Wait for Pages to Load

Visitors may leave your site if it doesn’t load quickly enough, even if you have an aesthetically pleasing loading indicator. Slow loading times can frustrate users and prompt them to abandon the site.

Let Ads Ruin the Site

Promotions and ads can obstruct your content, making it difficult for visitors to complete tasks. Modern users ignore anything that resembles an advertisement.

Use Auto-Play Videos with Sounds

Auto-play videos, music, or sounds can annoy users, and you should use them judiciously and only when relevant and anticipated.

Use Excessive Color

Simple website designs are attractive. Thus, limit the number of colors on your site to make the content legible for users. Use colors that are relevant to your product or service, but avoid using too many shades or hues.

Use Blinking Text & Ads

Flashing or flickering content can distract users, and it can even induce seizures in susceptible individuals. 

Whether you need expert assistance with web design, search engine optimization, or social media marketing, Saba SEO can help. We are a premier San Diego SEO company with more than 20 years of experience in SEO, search engine marketing, and website development. Our digital marketing experts can create a responsive, mobile-friendly website for your business and provide high-quality content designed to attract new customers and boost your online ranking. Give us a call today.