Tags can play a significant role in your search rankings, so properly structured and optimized tags are an essential part of your SEO strategy. To help you achieve the best search rankings possible, the experts at Saba SEO, a leading San Diego SEO company, discuss how tags work and which tags are most important for SEO.
The Difference Between HTML Meta Tags and Meta Tags
HTML tags and meta tags serve the same purpose, but they use slightly different syntax. An HTML meta tag will contain the word “meta,” but a regular meta tag doesn’t always have to. The rules for which meta tags use the word “meta” are determined by the World Wide Web Consortium, and these guidelines change over time.
The Hreflang tag tells Google the language of your content. If your site is translated into multiple languages to serve more than one country or region, you should use Hreflang tags to ensure your site visitors see the correct language. These tags also help Google rank your page better.
A canonical tag tells search engines that the URL is the original or master copy of the page. Search engines can’t always differentiate between an original web page and a copy, and they may rank both pages poorly. By using a canonical tag, you can protect the page from being penalized in case the content is duplicated elsewhere.
Title tags identify the topic of the page. These tags appear in browser tabs and in search engine results, so optimizing them with keywords is essential. Google usually displays 50 to 60 characters of the title tag in the search results page, so you should try to stay within that length.
Meta Description Tags
Meta description tags also appear in the search results page and give more information about the page’s content. Your meta tags should be succinct but informative, or Google may replace your meta description with other content from your site.
HTML and meta tags are just two of the many aspects of search engine optimization. If you need a comprehensive SEO strategy for your business, trust Saba SEO. We are among the leading San Diego marketing companies with over ten years of experience SEO and web design. Our experts have designed customized digital marketing solutions for businesses all over the globe, and we go the extra mile to ensure our clients receive competent, high-quality services. To create a customized digital marketing plan for your business, give us a call at 858-951-1717 today.