As a marketer, it’s crucial to stay on top of the latest trends in the industry. Modern technology is causing marketing tools and trends to change at a rapid pace. If you aren’t on top of the latest digital trends, you could be losing customers. The digital marketing professionals from Saba SEO, one of the most innovative San Diego marketing companies businesses can work with, suggest keeping a close eye on the following trends.
1. Artificial Intelligence
Artificial intelligence (AI) has left the realm of science fiction and is now an everyday sophisticated marketing tool. There are numerous ways to leverage AI in your marketing campaigns, including:
- Customer segmentation
- Push notifications
- Targeted web content and ads
Free online courses and case studies on artificial intelligence can provide more information on how AI is being implemented in the real world.
2. Voice Search
Smart speakers (such as the Amazon Echo and Google Home) and voice recognition software on smartphones have led to the rapid growth of voice search queries. To rank in the top results for these types of searches, it’s important to optimize your content not only for traditional SEO but also for spoken queries.
3. Live Video
When done properly, live video can be a powerful marketing tool. Consumers often enjoy live videos featuring celebrities as well as Q and A sessions with social media influencers. Live video creates a sense of intimacy and encourages viewer engagement. One way to make live videos profitable is featuring links to the products shown in the videos.
The use of chatbots has grown over the years to provide 24/7 customer support. They can answer questions, offer discounts, and suggest products. Online shoppers want immediate assistance and may take their business elsewhere if it’s not available. As chatbots become more sophisticated, they can offer a valuable way to reduce the number of abandoned carts.
Thanks to big data and data analytics, marketers can create a highly personalized experience for every customer. From targeted emails to mobile offers when a customer is near a store, technology can create a one-on-one marketing environment that previously would have been too expensive. Personalization can also create stronger relationships between customers and brands.
By familiarizing yourself with current and upcoming modern marketing trends, you’ll know which tools and techniques will work best for different clients. While it may feel overwhelming at first, keeping up with the latest changes in digital marketing will let you stay competitive by using new technology.
If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier Internet marketing service agency that has served businesses around the world for more than fifteen years. Give one of our experienced marketing specialists a call today at 858-277-1717.