A blog is a great tool for driving traffic to your website. However, sometimes nothing seems to increase traffic. The digital marketing professionals from Saba SEO, a premier SEO company San Diego businesses rely on for expert advice on optimizing online visibility and increasing revenue, offer these six possible reasons your blog doesn’t get traction.
1. You Aren’t Blogging Regularly
Infrequent blogging hurts your SEO ranking. To follow best SEO practices, you need to regularly post new blogs. Each post should have no spelling or grammatical errors. A bonus tip is to write a few posts that are over 1,000 words long.
2. You Aren’t Sharing Your Blog Enough
Sharing your blog on social media is key to increasing views. Don’t be afraid to share the same article more than once on the same social media platform. However, you should introduce it with different words and perhaps a different set of hashtags.
3. Your Blog Headlines Aren’t Making People Click
First, your blog headings should be at the H2 level for optimal SEO. Next, your headings should include keywords that will come up in searches.
4. Your Audience Isn’t Looking for the Content You’re Sharing
Are you creating content your audience wants to read? Your lack of blog views may tell you otherwise. Create blog posts based on questions asked on social media. Look for current trends that relate to your product or service. Ask your readers what they want to learn more about. Post a short multiple-choice survey with three to five options for each question.
5. You Don’t Have a Blog Mission Statement
What are your objectives for your blog? Your site may not be successful if you’re haphazard in your approach to blog topics. Create a series of related posts, including some lengthy deep dives. Make sure your related posts are interconnected. Create videos or infographics to share along with posts on social media. This sort of connected plan will get you more views.
6. People Can’t Find Your Blog
It’s hard for readers to find your blog if they don’t know it exists. Find ways to promote your blog by teaming up with one or more business partners. Guest blog on other platforms. Look for ways to promote your site in places beyond your own marketing materials.
Blogging is a great content marketing tool that can establish your industry authority and generate revenue. If you need help creating high-quality content or developing an effective online marketing strategy, call on the experienced professionals from Saba SEO. For expert advice on SEO, digital marketing, social media, and web design, San Diego businesses rely on our expertise to boost online visibility and increase revenue. Give us a call today to learn how we can help you grow your business with first-class content marketing.