Title tags have a lot of SEO juice because they show up prominently on search engine results pages (SERPs) and provide direct links back to related webpages. Therefore, one of the smartest steps you can take when looking to maintain your visibility online is to make your title tags as SEO-friendly as possible. The experts at Saba SEO, one of the leading digital marketing companies in San Diego, offer the following advice on what you need to do to accomplish this task.
Create Unique Title Tags for Each Page
Title tags should never be exactly the same for every webpage. Each of your title tags needs to be unique and reflect the content on the linked webpage, because this helps search engines and searchers get a better idea of what your individual pages are about.
Use Relevant Keywords
It’s important to use keywords in your title tags, but be selective and don’t overdo it. Ideally, you should use one or two of your main keywords that are relevant to the content on the linked page. Also, if it’s appropriate to do so, include a location-based reference if you want to target searchers in a specific geographic area.
Be Mindful of Title Tag Length
Most search engines will give you about 50–60 characters to work with for title tags. Anything that goes over this limit will likely be cut off, so you should put your important stuff (e.g., main keyword, brand/business name) up front to make sure everything essential is fully displayed.
Put Yourself in the Place of the Searcher
If you were looking online for what your business offers, what would make you click links based on the title tags displayed on SERPs? By thinking like your intended target audience, you’ll be able to make your title tags descriptive enough to attract the right kind of attention.
Lastly, don’t forget to update your title tags if you adjust your website’s content or make changes to certain pages. This is especially important for any changes you make to location-specific or product/service pages. You’ll be more likely to get the results you expect with title tags that are relevant, in line with search engine standards, and created with real searchers in mind.
For help creating great title tags and building an SEO marketing program that’s just right for your business, reach out to Saba SEO, a digital marketing company that provides premier San Diego SEO services. Businesses all over the world rely on our expertise, built on more than ten years of experience in search engine optimization, social media marketing, and web development and design. Our knowledgeable SEO managers are ready to get started helping you take your marketing to the next level, so call us today at 858-277-1717.