Tips on Performing a Basic Local Business Competitive Audit

In a perfect world, all businesses would be equally appealing to customers. In reality, there are competitors that will likely rank higher than your business in Google’s local pack. Knowing why a competitor is outranking your business could help you make some adjustments to online engagement efforts. Experts at a leading San Diego SEO provider […]

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Tips for Performing a Simple Local Business Competetive Audit in San Diego, CA

Tools for Tracking Your Existing Backlinks

Backlinks are one of the most important elements of SEO. Generating good backlinks takes time and effort, but it can have a big influence on your ranking. If one of your backlinks disappears, it will have an effect on your site’s SEO. Monitoring your backlinks will make you aware of any changes to your backlink […]

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The Different Ways to Track Existing Backlinks in San Diego, CA

Google Posts: How to Use Google’s New Feature for Local SEO

Initially launched in 2016 for use in the presidential campaign, Google Posts allows consumers and businesses to connect when using the popular search engine. Free for anyone with a verified Google My Business (GMB) account, the tool can be an effective way to increase online engagement. Whether developing an in-house SEO plan or consulting an […]

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Using Google's New Feature for Local SEO in San Diego, CA

How to Determine ROI from Local SEO

With nearly half of all Google searches having local intent, local SEO is no longer optional for most businesses. Business owners who are going to put time, effort, and part of their marketing budget into local searches understandably want to track their return on investment (ROI). Here are a few ways to determine ROI from […]

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Determining ROI from Local SEO

Maintaining a Balance Between SEO and PPC

Effective search engine optimization strategies help businesses increase their online visibility and attract more customers. However, without modern SEO techniques and professional San Diego SEO consultant services, it can take several months to achieve a good search engine ranking. Investing in pay-per-click (PPC) marketing can bring you some immediate results while you wait for your […]

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Keeping a Balance Between SEO and PPC in San Diego, CA

Tips for Choosing the Perfect Domain for Your Website

Your domain name is one of the most important components of your website. It’s one of the first things your visitors will see, and it will affect your search visibility. Choosing the perfect domain name can be difficult, especially with there being so many choices available. Experts at one of the leading San Diego marketing […]

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Choosing the Perfect Website Domain in San Diego, CA

How to Review Your Ad Copy to Boost PPC Performance

The U.S. spends over $80 billion on digital advertising every year, but the vast majority of online ads are ineffective. To avoid wasting money on ads, it’s important to test your ad copy frequently. San Diego AdWords experts share a few tips on how you can test your ad copy to boost your PPC performance. […]

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Boosting PPC Performance by Reviewing Ad Copy in San Diego, CA

Mobile Devices Now Contribute Significantly Toward Online Traffic

In 2015, Google announced that mobile searches had overtaken desktop searches. In over 10 countries, including the United States, more searches now take place on mobile devices than on desktops. This includes searches from Google’s app and from mobile browsers. The increase in mobile searches has had a profound impact on the dynamics of internet […]

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Mobile Devices Highly Contributing Toward Online Traffic in San Diego, CA

LinkedIn Launches a New Video Uploading Feature

LinkedIn began testing native videos for its social network in July 2017, and they are now officially launching native video uploading. This new feature is likely part of the site’s efforts to compete with Facebook and other social networks. It will allow people to create unique profiles with videos explaining or demonstrating their skills. Adding […]

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Linkedin New Video Uploading Feature in San Diego, CA

Tips for Boosting Your Restaurant Business’s Online Visibility

With restaurants being the most frequently searched businesses on mobile devices, eateries that offer delicious meals are going to have a lot of competition online. Google is all about relevance these days, so any information related to your restaurant should target your intended audience. Consider the following SEO tips to boost your restaurant’s online visibility. […]

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How to Boost Your Restaurant Business Online Visibility in San Diego, CA