Tools for Tracking Your Existing Backlinks
Backlinks are one of the most important elements of SEO. Generating good backlinks takes time and effort, but it can have a big influence on your ranking. If one of your backlinks disappears, it will have an effect on your site’s SEO. Monitoring your backlinks will make you aware of any changes to your backlink […]
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Google Posts: How to Use Google’s New Feature for Local SEO
Initially launched in 2016 for use in the presidential campaign, Google Posts allows consumers and businesses to connect when using the popular search engine. Free for anyone with a verified Google My Business (GMB) account, the tool can be an effective way to increase online engagement. Whether developing an in-house SEO plan or consulting an […]
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How to Determine ROI from Local SEO
With nearly half of all Google searches having local intent, local SEO is no longer optional for most businesses. Business owners who are going to put time, effort, and part of their marketing budget into local searches understandably want to track their return on investment (ROI). Here are a few ways to determine ROI from […]
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Maintaining a Balance Between SEO and PPC
Effective search engine optimization strategies help businesses increase their online visibility and attract more customers. However, without modern SEO techniques and professional San Diego SEO consultant services, it can take several months to achieve a good search engine ranking. Investing in pay-per-click (PPC) marketing can bring you some immediate results while you wait for your […]
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Tips for Choosing the Perfect Domain for Your Website
Your domain name is one of the most important components of your website. It’s one of the first things your visitors will see, and it will affect your search visibility. Choosing the perfect domain name can be difficult, especially with there being so many choices available. Experts at one of the leading San Diego marketing […]
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How to Review Your Ad Copy to Boost PPC Performance
The U.S. spends over $80 billion on digital advertising every year, but the vast majority of online ads are ineffective. To avoid wasting money on ads, it’s important to test your ad copy frequently. San Diego AdWords experts share a few tips on how you can test your ad copy to boost your PPC performance. […]
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Mobile Devices Now Contribute Significantly Toward Online Traffic
In 2015, Google announced that mobile searches had overtaken desktop searches. In over 10 countries, including the United States, more searches now take place on mobile devices than on desktops. This includes searches from Google’s app and from mobile browsers. The increase in mobile searches has had a profound impact on the dynamics of internet […]
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LinkedIn Launches a New Video Uploading Feature
LinkedIn began testing native videos for its social network in July 2017, and they are now officially launching native video uploading. This new feature is likely part of the site’s efforts to compete with Facebook and other social networks. It will allow people to create unique profiles with videos explaining or demonstrating their skills. Adding […]
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Tips for Boosting Your Restaurant Business’s Online Visibility
With restaurants being the most frequently searched businesses on mobile devices, eateries that offer delicious meals are going to have a lot of competition online. Google is all about relevance these days, so any information related to your restaurant should target your intended audience. Consider the following SEO tips to boost your restaurant’s online visibility. […]
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All You Need to Know About Google’s First Mobile Index
In November 2016, Google announced their plan to start mobile-first indexing. Because more and more people are switching from desktop searching to mobile searching, Google wants to focus on mobile versions of websites. With mobile-first indexing, Google will consider the mobile version of a site as the primary source for ranking. San Diego web design […]
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