AI is changing how content creators market products and services by creating content in seconds, but it’s not original or always compelling. Algorithms can detect the difference between human- and AI-created content. To achieve higher SEO rankings, your content has to be credible. When you understand AI, it can be an asset to your SEO. […]
View Full ArticlePeople aren’t “clicking” as much as they used to. This is because they no longer need to do so. Google is giving them the answers they’re looking for without the need to click. People are getting their needed results without clicking nearly 60 percent of the time when they search on their computers. When they […]
View Full ArticleThe rise of TikTok as one of the most popular social networks is directly related to the widespread adoption of short-form video content. When Twitter abandoned the Vine video-sharing platform in 2017, company executives couldn’t have guessed short-form video would become such a powerful revolution in digital marketing. The time limit of Vine videos forced […]
View Full ArticleTikTok has changed over the past several years. While people once used the app for sharing fun personal videos, it’s become a major platform for businesses to encourage greater brand awareness that generates sales. Now that TikTok is a fusion of social media platforms and search engines, it’s worth paying attention to how your brand […]
View Full ArticleYou can have the highest-quality content on the web, but if no one clicks on it, it’s doing you no good. A headline is the way you draw in readers, and there’s an art to creating click-worthy headlines that will generate engagement. The digital marketing professionals from Saba SEO, one of the leading content marketing […]
View Full ArticleArtificial intelligence is everywhere these days, so it’s not surprising that AI has a role in improving SEO. It’s now causing users to behave differently than they have in the past, and that’s what a business owner is always seeking. Keep reading as the San Diego SEO services specialists at Saba SEO explain some of the ways […]
View Full ArticleCreating a holistic digital marketing strategy considers all aspects of your marketing strategy to create a full picture of what’s working, what’s not, and how improvements can be made. You want to avoid spending all your time and attention on just one aspect. Whether this includes sharing all your posts to several social media pages […]
View Full ArticleMost of the really exciting changes in the mobile app market have to do with cross-platform development. Swift and Kotlin are likely to remain the biggest players, although Ruby will probably continue to power many of the backstage processes client-side apps rely on. Companies don’t want to have to maintain two different versions of every […]
View Full ArticleArtificial intelligence just keeps getting smarter, and with that enhanced capacity comes a renewed bias toward the numbers and exact phrases within web pages. Older methods, such as search engines reading headings and metadata, still matter, but the demand for precise search results means major search engines just keep getting better. Google and its lesser […]
View Full ArticleSocial media is often one of the most effective options for marketing and customer interaction. The return on investment from social media marketing is largely based on the time a business spends setting up posts and campaigns. However, the growing ability of businesses to hire social media managers adds an additional financial expense that can […]
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