Category Archives: Search Engine Optimization
Organic Search Exhibits the Best Growth Rate Since 2015
By Saba SEO, 9:00 am on March 9, 2018
According to Merkle’s Digital Marketing Report, organic search had its largest growth in more than two years in the fourth quarter of 2017. The number of site visits resulting from organic searches increased by 6 percent in this quarter, which is the largest change since 2015. San Diego SEO experts at Saba SEO discuss the […]
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10 Steps You Should Take to Optimize Your Website
By Saba SEO, 9:00 am on February 28, 2018
You could have the most amazing website in terms of content, layout, and design, but it’s not going to do your business any good if it’s not optimized. Since most of your efforts with online engagement will eventually take searchers back to your website, it’s important to optimize it. San Diego web design professionals at […]
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What You Need to Know About Meta Descriptions in 2018
By Saba SEO, 9:00 am on February 16, 2018
Meta descriptions are used by both searchers and search engines to get a better idea of what a page offers in terms of content, and this basic purpose hasn’t changed. However, there are some important changes in meta descriptions you should be aware of if you want to keep steering traffic to your content. Here’s […]
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How to Optimize Your Content for Voice Search
By Saba SEO, 9:00 am on January 17, 2018
If voice search isn’t part of your search engine optimization strategy yet, you’re missing out on an opportunity to better connect with today’s on-the-go consumers. Thanks to the increased reliability of the voice recognition technology behind digital assistants like Siri and Alexa, about 20 percent of all mobile queries are voice activated. Experts at Saba […]
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The Real World: Why Do Rankings Change?
By Saba SEO, 9:00 am on May 8, 2017
Unexpected changes in rankings occur every now and then, and it can either yield positive or negative results for your business. SEO experts in San Diego share a few reasons why search engine rankings keep changing and what can be done about it. Your Competitors Are Also Busy Optimizing for Search Engines While you’re building […]
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Proximity to Searcher Is the New #1 Local Search Ranking Factor
By Saba SEO, 9:00 am on April 10, 2017
Many Google users have recently noticed that the top results from location-based searches aren’t as helpful or accurate as they used to be. When searching for a product or a service in a particular city, the results in the local pack often don’t have any Google reviews. Some businesses don’t even have a website, and […]
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How to Prevent Your Content from Being Over-Optimized
By Saba SEO, 9:00 am on March 20, 2017
Hot buttered popcorn and chocolate ice cream may be tasty treats, but only in moderation. The same is true with SEO. While it’s good to optimize your content, over-indulging with keywords or sprinkling too many links throughout your content may catch the attention of Google in a bad way. An experienced San Diego optimization firm […]
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Top 7 SEO Mistakes to Avoid
By Saba SEO, 9:00 am on February 20, 2017
Optimizing your content for search engines isn’t as simple as picking and choosing a couple of keywords or phrases. It involves an assortment of techniques and a solid understanding of what Google likes. Avoiding a few SEO mistakes can help you achieve better results with your efforts to connect with customers online. San Diego SEO […]
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SEM Tactics to Market Apps
By Saba SEO, 9:00 am on February 15, 2017
New mobile apps are entering the market every day, making it critical to have a solid, multi-pronged plan for ensuring app discovery. The following few tactics can produce impressive results for businesses marketing their apps. 1. Make Sure Your App Is Actually Useful to Consumers When it comes to increasing app downloads, the first step […]
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5 Common SEM Mistakes to Watch Out For
By Saba SEO, 9:00 am on January 30, 2017
Search engine marketing (SEM) is known to produce far more rapid results than even the most effective SEO campaign. Though SEM cannot take the place of diligent and ongoing SEO, it is definitely an effective supplement. However, small business owners who’ve opted to handle SEM on their own should take care to avoid these 5 […]
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