According to Merkle’s Digital Marketing Report, organic search had its largest growth in more than two years in the fourth quarter of 2017. The number of site visits resulting from organic searches increased by 6 percent in this quarter, which is the largest change since 2015. San Diego SEO experts at Saba SEO discuss the […]
View Full ArticleYou could have the most amazing website in terms of content, layout, and design, but it’s not going to do your business any good if it’s not optimized. Since most of your efforts with online engagement will eventually take searchers back to your website, it’s important to optimize it. San Diego web design professionals at […]
View Full ArticleMeta descriptions are used by both searchers and search engines to get a better idea of what a page offers in terms of content, and this basic purpose hasn’t changed. However, there are some important changes in meta descriptions you should be aware of if you want to keep steering traffic to your content. Here’s […]
View Full ArticleIf voice search isn’t part of your search engine optimization strategy yet, you’re missing out on an opportunity to better connect with today’s on-the-go consumers. Thanks to the increased reliability of the voice recognition technology behind digital assistants like Siri and Alexa, about 20 percent of all mobile queries are voice activated. Experts at Saba […]
View Full ArticleUnexpected changes in rankings occur every now and then, and it can either yield positive or negative results for your business. SEO experts in San Diego share a few reasons why search engine rankings keep changing and what can be done about it. Your Competitors Are Also Busy Optimizing for Search Engines While you’re building […]
View Full ArticleMany Google users have recently noticed that the top results from location-based searches aren’t as helpful or accurate as they used to be. When searching for a product or a service in a particular city, the results in the local pack often don’t have any Google reviews. Some businesses don’t even have a website, and […]
View Full ArticleHot buttered popcorn and chocolate ice cream may be tasty treats, but only in moderation. The same is true with SEO. While it’s good to optimize your content, over-indulging with keywords or sprinkling too many links throughout your content may catch the attention of Google in a bad way. An experienced San Diego optimization firm […]
View Full ArticleOptimizing your content for search engines isn’t as simple as picking and choosing a couple of keywords or phrases. It involves an assortment of techniques and a solid understanding of what Google likes. Avoiding a few SEO mistakes can help you achieve better results with your efforts to connect with customers online. San Diego SEO […]
View Full ArticleNew mobile apps are entering the market every day, making it critical to have a solid, multi-pronged plan for ensuring app discovery. The following few tactics can produce impressive results for businesses marketing their apps. 1. Make Sure Your App Is Actually Useful to Consumers When it comes to increasing app downloads, the first step […]
View Full ArticleSearch engine marketing (SEM) is known to produce far more rapid results than even the most effective SEO campaign. Though SEM cannot take the place of diligent and ongoing SEO, it is definitely an effective supplement. However, small business owners who’ve opted to handle SEM on their own should take care to avoid these 5 […]
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