What to Do When You Get Hit with a Google Penalty

Even if you practice white hat search engine optimization, your website might still get dinged by an algorithm update or a change in Google policies. So, what do you do when Google penalizes you? 1. Assess the Impact Find out exactly what traffic you’re losing and when you started losing it. If you know the […]

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Content Marketing and SEO: The 1-2 Punch

As a business, one of your primary goals should be to acquire more customers. The problem is that the obvious methods seem to be too competitive. Search engines have trillions of websites competing for the top three positions in any given results page. Content on its own doesn’t attract new customers. The solution is glaringly […]

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Should You Use PPC If You’re Site Is Ranking Organically?

When it comes down to it, there is one common question every business owners wonders in regards to digital marketing. How do I know decide between pay-per-click (PPC) or organic Search Engine Optimization (SEO)? Since both of these are powerful facets of digital marketing, it can be difficult to distinguish whether implementing PPC is worthwhile […]

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What You Need to Know About Creating Eye-Catching Infographics

As visual content marketing gains in popularity, more online marketing companies in San Diego are using infographics as an effective way to drive traffic and establish authority. If you’re venturing into the world of visual marketing, here are a few tips to create a killer infographic. 1. Gather and Structure Your Data One of the […]

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How to create an Infographics Tips in San Diego, CA

Facebook Ad Targets for SMBs

It used to be that Facebook was the holy grail of free online marketing opportunities for small businesses, but Facebook reconfigured its advertising algorithm, decreasing organic reach and page visibility. While getting your business seen will cost you now, there are a few ways to target current customers and reach new ones. Start with Your […]

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Small Business Facebook Ads in San Diego,CA

Why Even Small Businesses Need a Websites

If your company plans to be a success in the 21st century, it needs a website. It is the ultimate tool to connect with customers, enhance brand awareness, and market to consumers without breaking your budget. Experienced San Diego SEO company Saba SEO takes a closer look at some other reasons why every company needs […]

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Small Business Webdesign, San Diego, CA

Understanding Latent Semantic Indexing & How to Use It to Overcome the Competition

Search engines constantly implement new algorithms and techniques for evaluating the endless amount of data that humans produce. Understanding how to leverage these new techniques will put you ahead of the curve, which in turn means you can outsmart other businesses. Let’s take a look at latent semantic indexing before exploring how you can use […]

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Latent Semantic Indexing SEO Tips, San Diego,CA

How Businesses Can Increase Facebook Likes

Establishing a social connection with customers is an essential part of effective online marketing these days. With Facebook, this means getting more likes and convincing people to check out your page on a regular basis–and enticing them to share what they find with their friends. Achieving this goal takes a little creativity, some fresh, engaging […]

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Improve Likes on Your Business Facebook Page in San Diego, CA

How Facebook’s New Buttons Could Impact Businesses

After receiving requests for years to include a “Dislike” button on posts in addition to the “Like” button, Facebook has developed a new feature call “Reactions” that will allow users to show their feelings for certain posts beyond the basic “Like”. Although it won’t be called a “Dislike” button, users will have more options to […]

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New Update for Facebook Introduces Dislike Button in San Diego, CA

5 Signs You’re Working with a Great SEO Company

When it comes to search engine optimization (SEO), many online marketing agencies will have you believe that it’s the toughest thing in the world to rank on the first page of Google. While it certainly requires a lot of genuine hard work to earn the trust and credibility of a major search engine and achieve […]

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Man on Top of the Mountain