How to Stop Customers from Unsubscribing from Your Email List

First it was a few unsubscribes, but now it seems like every week there are dozens. If this sounds familiar, it’s time to reevaluate the content you’re sending out and prevent customers from saying adios. Get Personal The emails you send customers shouldn’t be one-size-fits-all. Review how you’ve segmented your audience and consider shifting things. […]

View Full Article
Stop from Unsubscribing in San Diego, CA

Twitter for Business 101

With more than 300 million active monthly users, Twitter isn’t a platform that should be ignored when making your online marketing strategy. Even though Twitter makes an effort to present ads and other content based on user activity, you’ll still have to make choices with how you display ads for your business via this platform. […]

View Full Article
Twitter Tips in San Diego, CA

What You Need to Know About Starting an Email Drip Campaign

Drip email campaigns, also know as automated email campaigns, autoresponders, or lifecycle emails, are essentially a set of emails sent out on a set schedule automatically. Emails will often go out when someone signs up for a newsletter, makes a purchase, or has left items in a cart. The idea behind drip campaigns is that […]

View Full Article
EMAIL MARKETING STRATEGY IN SAN DIEGO, CA

6 Blogs All Digital Marketers Should Read

Digital marketing in San Diego is a competitive field, and one of the best ways to stay ahead of the game is by reading industry-related publications on a regular basis. But with all the information on the internet, where do you start? Here’s our pick for the top marketing blogs. 1. Copyblogger This is a […]

View Full Article
Best Blogs in San Diego, CA

Deciding Between Gated & Ungated Content

Do you want to simply present your content for the world to see with absolutely no barriers or do you set up roadblocks and require some info before allowing access to that spiffy new e-book or latest edition of your newsletter? If you lead a San Diego digital marketing team, this is one of the […]

View Full Article
Content Strategy Tips in San Diego, CA

Can You Get Rid of a Bad Yelp Review?

In an increasingly digital world, negative online feedback can make or break your business, and this is especially true for Yelp reviews. This popular platform is used by countless consumers to screen local companies each and every day. If your business has a low Yelp rating or a few disastrous reviews right at the top, […]

View Full Article
Yelp Bad Reviews in San Diego, CA

How to Optimize for Local Search

According to the latest statistics, approximately 50 percent of mobile users who conduct local searches visit the stores that pop up in the search results within one day. Ranking well for local search terms can mean the difference between making a profit and losing money. Here are five things San Diego digital marketers suggest doing […]

View Full Article
Local SEO Tips in San Diego, CA

Important Social Media Updates (and Why They Matter to Businesses)

Constant updates keep social media users on their toes. That also means it’s essential for social media marketers to stay up to date as well. Here are a few updates changing the game. 1. Instagram Instagram cribbed Snapchat’s signature feature: a chronological “story” of photos and videos that users can update throughout the day. Stories […]

View Full Article
Social Media Updates in San Diego, CA

All About Link Reclamation

Websites change over time and links either get changed or deleted. If those broken links are either on your website or pointing to it, that’s not going to help you retain or attract visitors or earn you a decent ranking despite your best search engine optimization efforts. Link reclamation is the process of locating and […]

View Full Article
Website Broken Links Tips in San Diego, CA

You’re Doing Things Right, But Your Site Isn’t Ranking–Now What?

You’ve targeted the right keywords, created relevant, useful content, and improved your page load speed. You believe you’re doing everything right. But, despite your best efforts, your website isn’t ranking. If you can relate to this scenario, don’t give up. Consider adhering to the following creative tips from San Diego digital marketing pros. 1. Initiate […]

View Full Article
Marketing Mistakes in San Diego, CA