Understanding and Using Intent Keywords

Action terms like “buy” and “purchase” used by searchers when they’re ready to make a purchase are referred to as intent keywords. Effectively using intent keywords, which differ from high-traffic keywords in that their sole purpose is to convince someone to take action, as part of your search engine marketing efforts can boost your odds […]

View Full Article
Use the Best AdWords Keywords

Top 10 Benefits of Working with an SEO Agency versus In-house SEO

Handling SEO needs in-house can mean hiring a few specialists or simply having employees do the work. When you work with a trusted San Diego SEO agency, on the other hand, you get instant access to a group of professionals who are both experts in the SEM and dedicated to building your business. If that’s […]

View Full Article
SEO Benefits in San Diego, CA

The Differences Between B2B and B2C Marketing

The purpose of any type of marketing is to deliver an effective message. When it comes to B2B (business-to-business) and B2C (business-to-consumer) marketing, however, there are several important differences in how to achieve that goal. After all, the consumers you’re trying to reach with each form of online marketing have very different needs, reactions, and […]

View Full Article
B2B or B2C in San Diego, CA

Using PPC and SEO to Increase Patient Leads for Spine Surgery

With roughly 80 percent of the population experiencing back pain at some point, it’s no surprise that spine surgery is a highly competitive field, especially when it comes to attracting new patients. Despite the differences between SEO and PPC, both techniques can be effective for spine surgeons looking to increase patient leads. Here are a […]

View Full Article
SEO for Surgeon in San Diego, CA

Do Reviews Really Matter When It Comes to SEO?

Reviews can absolutely have a positive impact on how you rank on leading search engines like Google. In fact, the majority of today’s constantly connected consumers use online reviews as a determining factor in whether or not they make a purchase from a particular business, making reviews a key player in local search. Affecting Credibility […]

View Full Article
San Diego SEO Reviews

Using Email Marketing to Grow Your Business

Email marketing is a very effective strategy for promoting your business, especially when used in conjunction with other efforts like SEO and social media marketing. If your business isn’t utilizing email marketing, here are a few reasons you may want to reconsider. Save Money and Other Resources Email marketing provides a significant savings over traditional […]

View Full Article
Email Marketing in San Diego, CA

How to Make Your Infographic Shine

One way to tell a story with your data while retaining the attention of increasingly click-happy browsers, who now have a shorter attention span than goldfish according to one study, is to use an infographic. By offering an instant glimpse of relevant facts and figures in a visually appealing way that’s easy to digest, a […]

View Full Article
Creating Infographics in San Diego,CA

What Are the Benefits of Using Pay-Per-Click?

Putting your ads in front of potential customers can provide many invaluable marketing rewards. Welcome to the world of pay-per-click, a form of advertising where you only pay for clicks or views. While there is some risk involved with PPC (like accidently blowing your entire monthly marketing budget in a day), it can also be […]

View Full Article
Harmful PPC Mistakes in San Diego, CA

5 Illegal and Unethical SEO Practices to Avoid

Some SEO practices are outright illegal while others are, at the very least, considered unethical, which could also get you in trouble with search engines. By making a conscious effort to avoid such practices, you’ll increase the odds of getting your site where it can be seen and avoid costly penalties. 1. Trademarked Keywords According […]

View Full Article
Googles Quality Update

How Home Care Agencies Can Increase Client Leads Using SEO and PPC

Instead of using traditional marketing strategies such as print and direct mail, many home care agencies are turning to PPC (Pay Per Click) and SEO (Search Engine Optimization) as an effective marketing strategy to increase client leads. A well planned SEO and PPC marketing strategy will include careful selection of keywords, effective content marketing, geo-centric campaigns, and performance tracking. Careful Selection […]

View Full Article
Is PPC Necessary if your Web Site is Ranking Organically?