Simple Ways to Build an Email List

You don’t buy an email list, you build one. Most companies have an email opt-in prominently placed on their website. For some companies that works, for others it doesn’t. If that’s not the right strategy for your business, savvy San Diego online marketing experts offer other ways to build an email list. 1. Take Advantage […]

View Full Article
How To Email Market in San Diego, CA

5 Common Keyword Mistakes in AdWords Campaigns

If you’re using AdWords to promote your products or web content, you probably know there are many strategies you can use to attract people to your website. Even if you have a great approach for using AdWords to your advantage, there is a chance you may be making some major mistakes. Here are the five […]

View Full Article
Avoid Making These Mistakes When Choosing AdWords Keywords in San Diego, CA

How to Get the Most Mileage out of Visual Content

Images and pictures are worth 1,000 words, especially when it comes to online marketing in San Diego, making visual expressions an ideal way to get noticed online. Get the most out of your visual content by following a few specific guidelines that will help you to garner attention, build a following, and improve your online […]

View Full Article
Make SEO Look Visually Appealing in San Diego, CA

3 Ways to Use Smartphone Marketing for an In-Store Advantage

The proliferation of smartphones has created new challenges for retailers. Customers want to know that they’re getting a good deal on products and will not hesitate to Google items as they stand in front of the store model. Moreover, their ability to read reviews and detailed information can make them, at times, even more knowledgeable […]

View Full Article
Use Smartphone in Your Store in San Diego, CA

6 Things About SEO Everyone Thinks Are True, But Aren’t

If you’re the owner of a website, you probably have heard of many different ways to improve your SEO and overall search engine marketing efforts. While there are many great recommendations concerning SEO on the web, some of the information is false. Here are six SEO myths that you should keep an eye out for, […]

View Full Article
Learn the Truth About Search Engine Optimization in San Diego, CA

Top Tips for Communicating More Effectively with Your Clients

As a trusted SEO agency in San Diego, we understand that effective communication with clients is the hallmark of successful businesses. Business owners who consistently connect in a positive manner with their customers have increased sales and a stronger customer base. With the multitude of mediums available today such as email, texting, instant messaging, and […]

View Full Article
Learn How to Communicate more Effectively with Clients in San Diego, CA

Best LinkedIn Tools for Your Small Business

LinkedIn is a social media platform that is renowned for its ability to connect people with their colleagues and industry leaders. While many people use LinkedIn to further their individual careers, the platform is also an excellent resource for small businesses. There are many tools that small businesses and startup companies can use to advance […]

View Full Article
Top LinkedIn Tools in San Diego, CA

Understanding Native Advertising

If you’re familiar with online marketing, you’ve probably heard of something called native advertising. Native advertising is a form of online advertising that uses the format and function of a particular platform. Using Platforms for Advertising Native advertising uses media platforms on the internet to promote a product or build brand recognition. Traditionally, online advertisements […]

View Full Article
Make Native Advertising Work for You in San Diego, CA

Is Facebook Marketing Still Worth Your Time?

Facebook has long been the dominant social media platform, becoming a staple of our everyday lives and our preferred method of staying in touch with friends, family members and like-minded individuals. However, does all of this necessarily mean that Facebook is still a viable marketing platform? Answering this aforementioned question ultimately depends upon your business, […]

View Full Article
Facebook Marketing- Is it Worth it?

Automated Bidding, to Use It or Not to Use It

If you’re involved with the search engine marketing industry, you’ll probably need to decide whether or not you want to use automated pay-per-click bidding methods. Automated bidding allows you to use a tool like Google’s Conversion Optimizer to determine the amount of money you should use for advertisement campaigns. Check out the pros and cons […]

View Full Article
AdWords Bidding Strategies