Understanding the Fundamental Costs for SMBs

When it comes to setting a business budget, owners have two things to manage: income and costs. Income is the amount of money flowing into the business whereas costs include the money flowing out of the business. As a small business ourselves, Saba, Inc. wanted to share a few general SMBs costs that need to […]

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Common Small Business Costs

Why Are Reviews Important for Businesses?

When business owners are ready to begin an advertising and marketing campaign, there are many tools that can be used to get the desired results. In addition to internet marketing techniques such as running a PPC campaigns or optimizing a website using SEO, business owners should also focus on the power of customer reviews and […]

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Importance of Online Business Reviews

What’s the Difference Between SEM and SEO?

With so many internet marketing acronyms floating around, it can be hard to know what they all mean. Most people researching digital marketing have heard of SEO and SEM, but what’s the difference? Both involve digital marketing with search engines, keyword research, and ongoing campaign optimization. However, each term has slightly different meanings, advantages, and […]

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SEO vs SEM

5 Reasons Your Business Needs a Mobile App

These days, almost everyone uses a smart phone, and businesses that have a custom mobile app developed can use this to their advantage in both attracting and retaining customers. See why more and more businesses are interested in creating a mobile app for their product or service. Increased Customer Engagement – Businesses should think of […]

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Custom Mobile App Development

N.A.P. Tips to Maximize Local Optimization

While many people may not realize it, having a company’s NAP properly displayed on their website can make a huge difference when trying to optimize for local SEO. NAP refers to a company’s name, address, and phone number, and this information is highly important when people are trying to find a company both physically and […]

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Local SEO and NAP Tips

The Most Common & Easily Avoidable PPC Mistakes

Making sure your pay-per-click (PPC) campaign is a resounding success is ultimately about following basic principles. Our experienced San Diego AdWords managers know that far too many companies make easily avoidable mistakes in respect to their PPC campaigns and wanted to offer a few simple strategies that can ensure you don’t fall into the same […]

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PPC Mistakes

What is A/B Split Testing in Digital Marketing?

There are numerous strategies that businesses and individuals can use to gain insight on their web traffic, content, and even marketing strategies. A/B split testing represents one of the most useful strategies to use in digital or internet marketing. Let’s quickly delve into what A/B split testing is, why it’s useful, and what it can […]

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AB Split Testing Defined

A Lesson in Infographics

Infographics are a simple marketing tool that, when used properly, can create a powerful connection between a business and its consumers. It transforms so-called boring data and complex ideas into creative and visually enticing graphics that are easy to read and understand. If you want to be a step ahead of your competitors, mastery in […]

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Infographic Information

How to Use LinkedIn to Promote Your Business

Promoting your business on LinkedIn will help you reinforce your brand, grow your potential client base, and increase sales. Our San Diego social media managers recommend that businesses take the time to create quality content and to establish relevant contacts to ensure your community grows alongside your conversions. Create a Company Page Creating a company […]

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LinkedIn for Businesses

How to Create Awesome High-Converting PPC Landing Pages

If you’re running an AdWords campaign, you’re directing your ads to your website, or even better, a landing page. Today, our experienced San Diego pay-per-click (PPC) managers will share why they prefer using a landing page for AdWords traffic and how to create a page that draws your perspective clients in and entices them to […]

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Making User Friendly PPC Landing Pages