How to Build and Engage Your Pinterest Audience

If a picture can paint a thousand words, Pinterest can paint—well, a lot. It is the go-to website for shared images that create interest and build visual and contextual brand identification. The fact is that 28 percent of adults use Pinterest when they are online. Only Facebook and LinkedIn attract more attention. When done right, […]

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Use Pinterest to Boost SEO Rankings

3 Quick SEO Tips for Video Marketing

With the emergence of video parsing and Google’s Hummingbird search engine algorithm update, content marketing has seen a new explosion of informational videos driving San Diego SEM efforts. The challenge has now become one of creating video content that is both useful to the consumer and optimized for search engine rankings. In a wasteland of […]

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Use Video Marketing to Boost SEO Rankings

5 Trite Phrases Content Marketers Should Stop Using

Clichés are poison to good writing. Especially when it comes to content marketing—something that should be communicating your brand’s unique image and creating trust between you and your reader. Using clichés is a quick way to ensure your words don’t stand out. Unfortunately, content marketing has developed a culture with an entire glossary of buzz […]

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Avoid Using Common Title Phrases for SEO

Creating a Landing Page That Converts

You’ve done market and keyword research. You’ve created AdWords ads (or something similar). What happens next? You create a landing page that will convert by capturing a potential client’s attention, maintaining his or her interest, and keeping them focused on the benefits you’re offering. Get the Headline Right You have one chance to get your […]

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Increase Click Through Rates with Landing Pages

How to Choose the Right Social Media Platform for Your Business

With all of the different social media platforms, how do you choose which platform is ideal for your small business or service? Consider the following: Who is your customer? Are your customers mostly male or female? How often do you want to interact? What is the story you want to tell? Once you have defined […]

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Social Media and SEO

4 Lessons Content Writers Can Learn from Comedians

Content writers utilize many different styles and voices depending on their subject and whom they’re writing for. And often, this means looking to outside sources to research tone and language, among other things. Next time your online marketing team is diving into a project, suggest they take a cue from an unlikely source—comedians. Wondering why? […]

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Similarities Between Comedians and SEO Marketing Techniques

3 Steps to Republishing Content

Every online marketing expert can vouch for the value of a steady stream of content. At some point, however, business and website owners might feel like they’ve exhausted all sources or simply don’t have the same publishing capacity. As such, it’s easy to look at the massive tome of old blog posts, articles, ebooks, and […]

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Tips for Republishing Old Content

Basic SEO Must-Haves for Any Business

Whether you’re starting a new business or are simply unsatisfied with your current rank, ensuring you’ve optimized your site with a few SEO must-haves will help you connect with your targeted audience, move up the results page, and acquire more visitors. 1. Unique Content The key to an effective search engine optimization campaign is unique […]

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Top Search Engine Optimization Requirements

The Best Podcasts for Online Marketers

Podcasts are one of the easiest ways for digital marketers to stay up-to-date on the latest news, trends, and resources for online marketing. If you’ve got a long commute for work or want to break up your workday, here are a handful of podcasts worth a listen. Tropical MBA Podcast This podcast started back in […]

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Best Marketing Podcasts to Listen to

How to Create Engaging LinkedIn Content

Gone are the days when LinkedIn was used solely as an online resume. Today, professionals who want to stay relevant and businesses who want to increase website traffic can—and should—use LinkedIn as a soundboard. From job search advice to industry-specific content, LinkedIn users can now publish posts that allow them to demonstrate their skills and […]

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Tips for Creating LinkedIn Content Optimized for SEO