How to Create an Effective Email Marketing Campaign

Email campaigns are one of the most effective digital marketing strategies. An impressive marketing email commands the attention of your customer and generates more interest in and sales for your product or service. Listed below are five tips for an effective email marketing campaign from San Diego digital marketing experts. 1) Use Attention-Grabbing Subject Lines […]

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Using Data to Create Engaging Content

Whether it’s facts and figures unique to your industry or specific to your business, finding data to weave into your content isn’t that difficult. The key to using that data effectively, however, is presenting it in a way that resonates with your desired audience in the form of engaging content. Tell Compelling Stories The bits […]

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Data for Content in SEO San Diego, CA

Understanding and Using Long-Tail Keywords

One of the most vital aspects of optimizing your website for search engines is the process of selecting and targeting specific keywords. Doing this helps Google and other search engines know what your content is focused on, and they’ll be able to send traffic to your site when relevant terms are used. What Are Long-Tail […]

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Long Tail Keywords in San Diego, CA

What You Need to Know About Rich Snippets and SEO

There was a time when all it took to boost your ranking on search engines was adjustments to keywords in title tags, meta descriptions, headers, and the rest of your content. Google’s algorithm updates over the years have changed what’s considered when ranking a site, meaning it no longer pays to insert hidden keywords, buy […]

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Rich Snippet Information in San Diego, CA

The Only Social Media Mind Trick You Need to Know

With so many people and companies grappling for attention online in 2016, staying on top of the digital marketing scene can get exhausting. Originality and authenticity are the primary components of successful online marketing, but what if we told you that there actually is a trick to making it big online? It doesn’t cost a […]

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SEO Mind Trick in San Diego, CA

5 Effective Emotional Marketing Triggers

We now know that a consumer’s conscious and subconscious emotions play a very big role in their shopping habits. By understanding some of the variables that trigger these emotions, businesses can create much more effective online marketing campaigns for their products and services. 1. Trust Building trust with your customers is one of the best […]

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Customer Loyalty Tips in San Diego, CA

How Do You Create a Winning Customer Persona

In short, to run a successful business, you must provide a solution to a strong desire or need. This starts with creating a buyer persona that represents your target audience. A customer persona is a profile of the person you want to attract to your business. The more accurate your customer persona, the more likely it […]

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Learn How to Communicate more Effectively with Clients in San Diego, CA

3 Tips for Gaining Earned Media

To keep it simple, we’ll say there are three kinds of media in digital marketing: paid media, owned media, and earned media. Paid media is any type of advertising that your purchase from an outside source. Owned media is any kind of media that you own outright (blogs, company websites, social media, etc.). Earned media […]

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Earned Media in San Diego, CA

5 Tools for Measuring Your Social Media ROI

Social media is here to stay. As long as people are using it, it will remain a valuable tool for online marketers and digital marketing agencies. If you decide to incorporate social media marketing into your overall marketing strategy, use the following tools to measure your ROI and ensure the effort you’re putting in is […]

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Social Media ROI in San Diego, CA

How to Select the Best Niche Keywords

How often have you actually researched your keywords? Monthly, yearly, never? Whether you’re building a website from scratch or looking to revamp your SEO strategy, knowing which keywords work and which don’t can make all the difference. 1. Begin with Research Although the phrase “keyword research” may put you to sleep on the spot, it […]

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Use the Best AdWords Keywords

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