How to Get the Most Mileage out of Visual Content

Images and pictures are worth 1,000 words, especially when it comes to online marketing in San Diego, making visual expressions an ideal way to get noticed online. Get the most out of your visual content by following a few specific guidelines that will help you to garner attention, build a following, and improve your online […]

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Make SEO Look Visually Appealing in San Diego, CA

3 Ways to Use Smartphone Marketing for an In-Store Advantage

The proliferation of smartphones has created new challenges for retailers. Customers want to know that they’re getting a good deal on products and will not hesitate to Google items as they stand in front of the store model. Moreover, their ability to read reviews and detailed information can make them, at times, even more knowledgeable […]

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Use Smartphone in Your Store in San Diego, CA

6 Things About SEO Everyone Thinks Are True, But Aren’t

If you’re the owner of a website, you probably have heard of many different ways to improve your SEO and overall search engine marketing efforts. While there are many great recommendations concerning SEO on the web, some of the information is false. Here are six SEO myths that you should keep an eye out for, […]

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Learn the Truth About Search Engine Optimization in San Diego, CA

Top Tips for Communicating More Effectively with Your Clients

As a trusted SEO agency in San Diego, we understand that effective communication with clients is the hallmark of successful businesses. Business owners who consistently connect in a positive manner with their customers have increased sales and a stronger customer base. With the multitude of mediums available today such as email, texting, instant messaging, and […]

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Learn How to Communicate more Effectively with Clients in San Diego, CA

Best LinkedIn Tools for Your Small Business

LinkedIn is a social media platform that is renowned for its ability to connect people with their colleagues and industry leaders. While many people use LinkedIn to further their individual careers, the platform is also an excellent resource for small businesses. There are many tools that small businesses and startup companies can use to advance […]

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Top LinkedIn Tools in San Diego, CA

Understanding Native Advertising

If you’re familiar with online marketing, you’ve probably heard of something called native advertising. Native advertising is a form of online advertising that uses the format and function of a particular platform. Using Platforms for Advertising Native advertising uses media platforms on the internet to promote a product or build brand recognition. Traditionally, online advertisements […]

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Make Native Advertising Work for You in San Diego, CA

Is Facebook Marketing Still Worth Your Time?

Facebook has long been the dominant social media platform, becoming a staple of our everyday lives and our preferred method of staying in touch with friends, family members and like-minded individuals. However, does all of this necessarily mean that Facebook is still a viable marketing platform? Answering this aforementioned question ultimately depends upon your business, […]

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Facebook Marketing- Is it Worth it?

Automated Bidding, to Use It or Not to Use It

If you’re involved with the search engine marketing industry, you’ll probably need to decide whether or not you want to use automated pay-per-click bidding methods. Automated bidding allows you to use a tool like Google’s Conversion Optimizer to determine the amount of money you should use for advertisement campaigns. Check out the pros and cons […]

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AdWords Bidding Strategies

Why a Content Marketing Strategy Is So Important

Content marketing is not the same as a traditional marketing campaign. In some ways, it’s easy to create content and publish it. But is that content effective? A strategic mindset is fundamentally different from a 9-to-5 mindset. Here are a few reasons it’s crucial to have a content marketing strategy for your business, brought to […]

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Content Marketing Strategies

Most Valuable AdWords Tools for PPC Managers

If you are a PPC manager, you are probably using AdWords, Google’s pay-per-click advertising service, to analyze statistics and make decisions. AdWords is useful with its most basic features, but many of its tools can greatly assist your PPC management efforts. Here are five of the most valuable AdWords tools for campaign managers. Keyword Basket […]

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Use the Best AdWords Keywords