Category Archives: Google Updates & Algorithms
How Do Algorithm Updates from Google Affect SEO Strategy?
By Saba SEO, 8:00 am on May 19, 2023
Google algorithm updates are changes to the way Google ranks websites. These changes can have positive or negative effects on your SEO strategy, depending on how well your site is optimized for these changes. These updates aren’t penalties but a difference in how Google’s search engine works. Here’s what you need to know about how […]
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Understanding Google Analytics to Optimize Results from Your Website Content
By Saba SEO, 8:00 am on April 7, 2023
Google Analytics is a great tool for analyzing your website’s performance. You can see how many visitors you have, where they come from, and the pages they visit on your site. The best way to use Google Analytics is to study the information and find patterns. The digital marketing experts from Saba SEO, a premier San […]
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Google Plans to Stop Selling Ads Based on Browsing History
By Saba SEO, 9:00 am on March 23, 2021
Google has announced a drastic shift in the way it will manage digital ads—a fundamental change in the company’s business model that’s likely to transform the digital marketing industry. For many years, digital advertisers have targeted ads based on users’ browsing activity, but the tech giant is going to stop selling ads that rely on […]
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4 Ways to Optimize the Way You Use Google Analytics
By Saba SEO, 9:00 am on February 3, 2021
Google Analytics provides a lot of information, which is definitely a good thing. However, it can also be overwhelming if you’re not focusing on data that’s actually meaningful and useful in a way that advances your online engagement goals. The digital marketing experts from Saba SEO, a premier San Diego SEO service provider, offer four tips […]
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Google Analytics: Tips for Avoiding False Conversions
By Saba SEO, 9:00 am on January 29, 2021
Google Analytics (GA) is a reliable source of online engagement information. However, it’s also possible to have issues with false conversions that make the data presented less accurate and beneficial. Whether you’re managing your search engine optimization yourself or consulting with a top-tier San Diego SEO agency, here’s what you need to know about how to […]
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Google Detects 25 Billion Spammy Pages Daily
By Saba SEO, 9:00 am on July 29, 2020
Google is on the hunt for spam—and there’s a lot of it out there. This is the big takeaway from Google’s 2019 Webspam Report, which summarizes the leading search engine’s efforts to fight spam. The experts at Saba SEO, the premier experts on SEO in San Diego, discuss what Google’s annual report reveals about spammy […]
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Why Should I Use Google Discover Ads?
By Saba SEO, 9:00 am on July 27, 2020
Discovery ads are native Google ads that appear in various feeds, including Google’s homepage on mobile devices. The basic concept with these ads is to create a visually rich ad experience. If you’re new to this approach to running ads, here are a few reasons you should be using Google’s Discovery ad campaigns, brought to […]
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Google Search Console Adds COVID-19 Announcement Controls
By Saba SEO, 9:00 am on June 26, 2020
Google Search Console (GSC) is addressing COVID-19 concerns with a new “special announcements” tool specific to site markup. Specifically, it’s a type of structured data markup related to the global pandemic, which is having a significant impact on search results and search behavior. The San Diego SEO specialists at Saba SEO offer the following advice […]
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What Are the Benefits of Running Responsive Display Ads?
By Saba SEO, 9:00 am on March 23, 2020
Responsive display ads (RDAs) are so named because they automatically adjust to the size, format, and appearance necessary to fit within available ad spaces. Rolled out in 2018, it’s a type of Google ad that combines elements of machine learning to boost the effectiveness of your display ads. If you haven’t yet seriously thought about […]
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Things that Are Wrong with Google Search Today
By Saba SEO, 9:00 am on March 11, 2020
The average Internet user conducts about 3–4 Google searches per day, and overall, somewhere around 7 billion searches are performed via Google daily. While there’s no denying the fact that this popular search engine is a true information powerhouse, there are some things Google does get wrong. Below, the San Diego SEO specialists at Saba SEO explain […]
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