Category Archives: Miscellaneous
What is B2B Content Marketing and Why is it Important?
By Saba SEO, 8:26 pm on October 30, 2014
In simplest terms, business-to-business content marketing refers to content that is aimed at other businesses. More and more B2B marketers are finding that content is the single most powerful and versatile tool, and are utilizing content that is relevant to the intended audience beyond an obvious sales pitch.
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Is Email Marketing Still Effective?
By Saba SEO, 11:13 pm on October 16, 2014
Over the last few years, social media and other channels have become the focal point of internet marketing while the popularity of email marketing has plummeted. Many business owners have reported declining response rates for their email campaigns and, as a result, email marketing has been put on the back burner. However, every business owner […]
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How Blogging Can Increase your Business’ Exposure Online
By Saba SEO, 12:00 am on September 17, 2014
Did you know that companies that maintain an online blog acquire significantly more leads than non-blogging companies? In fact, 52% of customers say blogs have impacted purchase decisions, with 42% of customers specifically looking to articles and blogs for information about potential purchases. Additionally, blogs that posted the most content received the most customer acquisitions. […]
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