Category Archives: Miscellaneous
6 Blogs All Digital Marketers Should Read
By Saba SEO, 9:00 am on August 19, 2016
Digital marketing in San Diego is a competitive field, and one of the best ways to stay ahead of the game is by reading industry-related publications on a regular basis. But with all the information on the internet, where do you start? Here’s our pick for the top marketing blogs. 1. Copyblogger This is a […]
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What Is Social Engineering?
By Saba SEO, 9:00 am on January 15, 2016
While you may not realize it, chances are you’ve already experienced some form of social engineering. In a cyber context, social engineering is the art of manipulating online users to divulge private information, such as a username and password. While hackers employ various strategies, social engineering is often accomplished using something like a standard online […]
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Google Maps + Pac-Man = Endless Entertainment
By Saba SEO, 8:00 am on April 2, 2015
Have you recently searched for a home or business using Google Maps? If so, you may have noticed a new icon in the bottom left hand corner of the map, next to the Street View option. If you think this icon looks familiar, you’re right! It’s an image of the classic video game, Pac-Man. As […]
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What is B2B Content Marketing and Why is it Important?
By Saba SEO, 8:26 pm on October 30, 2014
In simplest terms, business-to-business content marketing refers to content that is aimed at other businesses. More and more B2B marketers are finding that content is the single most powerful and versatile tool, and are utilizing content that is relevant to the intended audience beyond an obvious sales pitch.
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Is Email Marketing Still Effective?
By Saba SEO, 11:13 pm on October 16, 2014
Over the last few years, social media and other channels have become the focal point of internet marketing while the popularity of email marketing has plummeted. Many business owners have reported declining response rates for their email campaigns and, as a result, email marketing has been put on the back burner. However, every business owner […]
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How Blogging Can Increase your Business’ Exposure Online
By Saba SEO, 12:00 am on September 17, 2014
Did you know that companies that maintain an online blog acquire significantly more leads than non-blogging companies? In fact, 52% of customers say blogs have impacted purchase decisions, with 42% of customers specifically looking to articles and blogs for information about potential purchases. Additionally, blogs that posted the most content received the most customer acquisitions. […]
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