Blogs | Saba SEO
Top SEO Tactics that Work in 2025 & Ones to Avoid
The rapid growth of AI technology continues to make waves in the marketing industry. In 2025, you can expect to continue to see results from some of your former SEO strategies, but it’s critical to adapt to changes that are occurring in how search engines prioritize content. To make sure your website ends up at […]
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ADA Compliance & SEO: How Accessibility Improves Rankings & User Experience
In the digital realm, ensuring everyone can access your website is a legal requirement, and yet it can also be a best practice for SEO and user experience. The ADA requires websites to be accessible to those with disabilities, and failing to comply with this can result in legal repercussions. However, ADA compliance can also […]
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Will Google’s AI Overviews Reshape SEO as We Know It?
In early 2024, Google rolled out a generative search experience (GSE) change to its search engine results page (SERP), which was essentially a response to the Microsoft Prometheus project of injecting artificial intelligence into search results. GSE received negative press coverage for its AI hallucinations about adding glue to homemade pizza recipes and eating rocks […]
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Using Google’s Helpful Content Update to Keep Your Rankings High
Google utilizes machine learning to evaluate the value of your content to users through algorithms such as the Helpful Content system and Bidirectional Encoder Representations from Transformers (BERT). Google’s Helpful Content update prioritizes helpful and relevant content instead of content written for search engines. Keep reading to learn how your website is impacted by this […]
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Mastering Hyperlocal SEO in 2025: Targeting Small GEOs for Bigger Results
Although search engine optimization (SEO) is supposed to be more competitive as geographical and audience targets expand, the local search competition field is getting more nuanced. All business owners and brand managers want to dominate local search, and the most successful in this regard are implementing hyperlocal strategies. Read on as the SEO experts at […]
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How Marketers Can Thrive without Data from Third-Party Cookies
Over the past few years, there has been a steady decline in the use of third-party cookies. User privacy concerns have been a hot topic and have resulted in many large companies, such as Google and Apple, coming up with plans to phase out third-party cookies in their browsers. As someone working in marketing, you […]
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How to Create an AI Chatbot that Increases Customer Engagement
AI is ushering in a new era of commerce, and there’s an ever-growing range of ways AI-powered tools can assist a business. While some of AI’s most effective uses are behind the scenes, user-facing tools like AI chatbots can enhance your customers’ experience and streamline how they interact with your business. Building an AI-powered chatbot […]
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The Rise of AI-Generated Content: How to Use It without Hurting Your SEO
AI is changing how content creators market products and services by creating content in seconds, but it’s not original or always compelling. Algorithms can detect the difference between human- and AI-created content. To achieve higher SEO rankings, your content has to be credible. When you understand AI, it can be an asset to your SEO. […]
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How to Optimize for Zero-Click Searches & Dominate Google Results
People aren’t “clicking” as much as they used to. This is because they no longer need to do so. Google is giving them the answers they’re looking for without the need to click. People are getting their needed results without clicking nearly 60 percent of the time when they search on their computers. When they […]
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How Short-Form Video Is Transforming Digital Marketing
The rise of TikTok as one of the most popular social networks is directly related to the widespread adoption of short-form video content. When Twitter abandoned the Vine video-sharing platform in 2017, company executives couldn’t have guessed short-form video would become such a powerful revolution in digital marketing. The time limit of Vine videos forced […]
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