Google has just released that on April 21, 2015, they will be rolling out a new update that will use a website’s mobile friendliness to help determine organic search ranking. Unlike other ranking factors, mobile friendliness can be determined in a simple yes or no answer, which makes the mobile compatibility of your website a requirement, […]
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With the advent of smartphones came mobile applications, also known as apps, which are software programs that users can download to play games, get turn-by-turn directions, and access news, books and so much more. According Apple, users are downloading more than 800 apps per second from the app store, meaning more than two billion apps […]
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As the importance of social media grows in advertising and marketing, it is important to stay up-to-date in the technology to gain an edge in a competitive market. Companies that used to allocate marketing funds almost exclusively to television and radio are now expanding their budgets to include social media. A brand-driving feature of social […]
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When comparing San Diego SEO companies, you’re sure to look for a few key offerings right away, including cost, services offered, current clients and testimonials. However, among these offerings, some SEO companies also promise page one rankings in search results. Going with a company offering this type of guarantee seems like a no-brainer, right? Wrong. […]
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So, what is “net neutrality”? Recently introduced into the American lexicon, net neutrality is the guiding principle that Internet service providers (ISP), such as Verizon or Comcast, should treat all web traffic the same and not discriminate or charge based on content, platform, site, or user. Without net neutrality, ISPs could charge customers for faster […]
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In today’s business world, an online presence is extremely important. In order to attain a strong presence on the internet, you’ll need a solid online marketing plan that likely includes San Diego SEO services, and possibly a PPC campaign. However, before all of this, you’ll need to build a website, and that starts with enlisting […]
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There has been much talk of large businesses and corporations eschewing the old office format and knocking down the walls between employees, converting their tired, old floor plans into something new, exciting and collaborative. But what are the benefits and what are the downfalls of open floor plans in a business environment? Why Businesses Love […]
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If you’re a San Diego online marketer or business owner familiar with AdWords, you know the time it takes to create a successful ad campaign. In addition to tailoring your campaign and bidding strategy to ensure top placement of your ad above competitors, you must create engaging AdCopy that entices users to click on your […]
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As a business owner, budget is always on your mind. So when it comes time to update your website, you may be enticed by the many build-your-own website applications available on the internet. While this is an option, it may not be the most advantageous for you. Your website is a reflection of who you […]
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Calling all business owners, online marketers and AdWords managers in San Diego – and across the nation! Google is changing the pay-per-click landscape again, offering a new call-only campaign that is designed specifically to increase the number of calls that a business gets from their online advertisements. So what’s the difference between call-only and AdWords […]
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