Category Archives: PPC

4 Things You Should Ask a Pay-Per-Click Agency

By Saba SEO, 9:00 am on June 3, 2019

PPC (pay-per-click) can be a time-consuming process, especially if you have other obligations that demand your attention. If this describes your situation, working with a PPC agency can be a smart way to reap the rewards of well-managed paid ad campaigns without having to stretch your personal resources too thin. If you’re ready to choose […]

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Questions to Ask a Pay-Per-Click Agency in San Diego, CA

Lessons to Take Away from Unsuccessful PPC

By Saba SEO, 9:00 am on March 25, 2019

Pay-per-click (PPC) is a form of paid advertising that allows you to connect with your target audience in a very personal and direct way. Many PPC success stories are certainly inspirational. However, there are just as many things that can be learned from a PPC failure, which is broadly defined as any campaign that fails […]

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What to Learn from Unsuccessful PPC in San Diego, CA

4 PPC Strategies to Use When Competing with Directory Sites

By Saba SEO, 9:00 am on August 15, 2018

Directory sites can be general in nature or related to specific services, subjects, fields, or industries. They can also be appealing to searchers who want a quick overview of various sites in one convenient place. However, if you’re running pay-per-click ads, directory sites can divert your audience’s attention away from your ads. Whether you’re managing […]

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4 Tips on PPC for Businesses Competing with Directory Sites in San Diego, CA

3 PPC Mistakes You Need to Avoid

By Saba SEO, 9:00 am on July 16, 2018

Even the most experienced professionals make mistakes, but being aware of common errors can help you prevent them or catch them before they cause a problem. When it comes to pay-per-click (PPC) marketing, there are a variety of ways your campaign can go wrong. Before investing in internet marketing, San Diego businesses and organizations all […]

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3 PPC Mistakes You Should'nt Make in San Diego, CA

Google Is Now Testing a New Responsive Search Ads Format

By Saba SEO, 9:00 am on June 6, 2018

As Google tries to make machine learning models a bigger part of AdWords optimization, they’re rolling out a new responsive search ads format. Responsive search ads are still in beta, so not all advertisers will see them yet. Those who do have access to the feature can let the machines take more creative control in […]

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Google Starts Testing a New Responsive Search Ads Format in San Diego, CA

Key Features of the Updated AdWords Keyword Planner

By Saba SEO, 9:00 am on April 13, 2018

Google’s new AdWords interface includes a complete overhaul of the Keyword Planner. The new Keyword Planner uses Google’s Material Design so it matches the AdWords interface, and it is much more streamlined and easy to understand than the old version. No one is sure quite how widespread the new Keyword Planner currently is. You may […]

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A Quick Look at the Updated AdWords Keyword Planner in San Diego, CA

Why Your AdWords Campaigns Aren’t Working

By Saba SEO, 9:00 am on April 6, 2018

Investing in AdWords is an effective way to quickly get your ads in front of searchers likely to be interested in what you have to offer. The top paid ad spots generate approximately 40 percent of all clicks on the displayed results page, which usually translates into a lot of clicks, reliable leads, and conversions. […]

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Why Are Your AdWords Campaigns Failing? San Diego, CA

How to Get the Most from Google’s Keyword Planner

By Saba SEO, 9:00 am on March 26, 2018

The recipe for SEO success includes backlinks, relevant meta descriptions, high-quality content, and keywords. However, keywords will only serve your business well if you do your homework first and gather as much data as you can to make well-informed decisions. Google’s Keyword Planner can offer useful insights about keyword ranking to help you make better […]

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How to Benefit from Google’s Keyword Planner in San Diego, CA

Why Should You Consider AdWords and PPC?

By Saba SEO, 9:00 am on February 9, 2018

Pay-per-click (PPC) is a form of online advertising that targets specific consumers with ads that advertisers pay for when a searcher clicks on them. Google AdWords is one of the most popular PPC systems in the world. If you’re investing in internet marketing in San Diego or any other city in the world, here are […]

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Why Are AdWords and PPC Important? in San Diego, CA

3 Questions to Ask Yourself When Selecting a PPC Company

By Saba SEO, 9:00 am on January 22, 2018

Pay-per-click is a valuable online marketing tool, but keeping up with PPC campaigns can be tiresome. If you want to incorporate PPC into your marketing strategy, it’s a good idea to hire a PPC agency rather than trying to manage it on your own. Here are three questions you should ask yourself before hiring a […]

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3 Questions to Ask Yourself When Choosing a PPC Agency in San Diego, CA