Top Pay-Per-Click Trends in 2024: Maximizing Your ROI in a Competitive Market
It’s no secret the pay-per-click advertising market has gotten almost humorously competitive in the last few years. What’s not as well-known, however, is that small business owners can do quite a bit to boost their return on investment. The San Diego SEO services specialists at Saba SEO outline a few effective PPC campaign strategies designed to optimize spending and maximize ROI.
Using Ad Extensions
Ad extensions might be the biggest trend at the moment. Most of the popular PPC networks allow you to create dynamic search advertising objects that can change on the fly so you can reach people who would have otherwise scrolled past your ad.
Planning Realistic Timeframes
Many otherwise good ad campaigns end way too early because someone thinks they’re not pulling their weight. There’s no way to tell if people plan on buying your product after seeing an ad even if they didn’t click on it. Though you don’t want to throw good money after bad, you should think twice before abruptly canceling something.
Once the time to track metrics does arrive, consider only using the following basic ones so you don’t throw out a good campaign:
- Cost per individual conversion
- Overall click-through rate
- Maximum conversion rate
- Bottom line price
Running an Awareness Campaign
Keep in mind PPC campaigns are relatively inexpensive when run right, so they might be a good idea for companies that are trying to boost awareness. You can dial the campaign into the right kind of customer as you learn more about your intended audience. Start by only targeting a few specific keywords. Trying to promote your brand to every search engine user will quickly get very expensive.
Make sure your PPC campaigns match the same goals as your other marketing efforts. By bringing them together, you can reduce costs while simultaneously reaching out to a much larger audience than search engine marketing would otherwise allow.
If you need help creating a PPC marketing strategy for your business, turn to Saba SEO. As one of the leading marketing companies in San Diego, we use a wide variety of tools to create focused campaigns for our clients. With our help, you can expand your customer base, acquire more leads, and boost your online visibility. We offer search engine optimization, paid marketing, content development, web design, and social media management services. To schedule an appointment with one of our digital marketing specialists, give us a call today.
