Category Archives: PPC

3 Marketing Options That Are Better and Cheaper Than PPC

By Saba SEO, 9:00 am on February 22, 2017

Pay-per-click advertising is like a double-edged sword. It can direct more traffic to your site, but it can also be a costly endeavor, and you may not even see relevant results. San Diego internet marketing experts discuss 3 marketing options cheaper and more effective than PPC. 1. Email Marketing Due to the widespread use of […]

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Marketing Options Better Than PPC in San Diego, CA

Is PPC Your Best Strategy for SEM?

By Saba SEO, 9:00 am on February 10, 2017

Search engine marketing (SEM) is everything you do to garner the attention of your market via search engines, which includes pay-per-click (PPC) marketing and search engine optimization (SEO). PPC can drive your website to the very top of search results pages within a nominal amount of time. Most companies are not able to wait months […]

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Best Strategy for SEM in San Diego, CA

5 Elements of a Successful PPC Campaign

By Saba SEO, 9:00 am on January 16, 2017

Pay-per-click (PPC) marketing is currently the only way to land a spot on the first page of search engine results pages. It’s also the quickest and easiest way to garner more attention for your business and drive more traffic to your site. Saba SEO, a leading San Diego PPC company, shares 5 essential elements for […]

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PPC Tips in San Diego, CA

How Pay-Per-Click Works

By Saba SEO, 9:00 am on December 9, 2016

PPC or pay-per-click marketing is often seen as a much faster and more cost-effective alternative to search engine optimization. If properly designed and implemented, PPC campaigns can help companies garner immediate attention from their targeted markets. One of the most important things to know about PPC, however, is that it’s best used in conjunction with […]

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Knowing What and How Pay-Per-Click Works in San Diego, CA

SEO Vs PPC [Infographic]

By Saba SEO, 9:00 am on November 28, 2016

There are many ways to increase website traffic for your business these days, two of which are known as search engine optimization (SEO) or pay per click (PPC) marketing. If you’re trying to decide which method would work best for you, it’s important to consider the pros and cons of each. Luckily, the SEO experts […]

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Mobile SEO Infographic

Using PPC and SEO to Increase Patient Leads for Spine Surgery

By Saba SEO, 9:00 am on May 18, 2016

With roughly 80 percent of the population experiencing back pain at some point, it’s no surprise that spine surgery is a highly competitive field, especially when it comes to attracting new patients. Despite the differences between SEO and PPC, both techniques can be effective for spine surgeons looking to increase patient leads. Here are a […]

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SEO for Surgeon in San Diego, CA

What Are the Benefits of Using Pay-Per-Click?

By Saba SEO, 9:00 am on May 9, 2016

Putting your ads in front of potential customers can provide many invaluable marketing rewards. Welcome to the world of pay-per-click, a form of advertising where you only pay for clicks or views. While there is some risk involved with PPC (like accidently blowing your entire monthly marketing budget in a day), it can also be […]

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Harmful PPC Mistakes in San Diego, CA

How Home Care Agencies Can Increase Client Leads Using SEO and PPC

By Saba SEO, 9:00 am on May 4, 2016

Instead of using traditional marketing strategies such as print and direct mail, many home care agencies are turning to PPC (Pay Per Click) and SEO (Search Engine Optimization) as an effective marketing strategy to increase client leads. A well planned SEO and PPC marketing strategy will include careful selection of keywords, effective content marketing, geo-centric campaigns, and performance tracking. Careful Selection […]

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Is PPC Necessary if your Web Site is Ranking Organically?

Top Drawbacks of Using PPC

By Saba SEO, 9:00 am on March 9, 2016

Pay-per-click (PPC) is an appealing form of advertising since you can set your own budget and target audiences likely to be receptive to your message. Yet there are risks associated with this form of online marketing that could diminish your ROI. 1. PPC Can Get Expensive Quickly You’ll pay for each click even if those […]

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Is PPC Necessary if your Web Site is Ranking Organically?

5 Mistakes That Can Hurt Your Paid Campaigns

By Saba SEO, 9:00 am on February 22, 2016

Nothing is set in stone in the world of online marketing, especially when it comes to your paid campaigns. While it’s wise to periodically update your paid strategy, it’s just as important to avoid common mistakes that could minimize your ROI. 1. Not Reevaluating Your Target Audience Before you update your paid strategy, make sure […]

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Harmful PPC Mistakes in San Diego, CA