5 Costly PPC Mistakes & How to Prevent Them
Small business owners have a tendency to start pay-per-click campaigns and then forget about them until they’re out of money. To keep yourself from falling into that kind of trap, keep reading as the experienced professionals from Saba SEO, the trusted experts in internet marketing, PPC, and SEO San Diego businesses rely on to increase targeted traffic and boost revenue, offer this list of common mistakes to avoid with your PPC campaigns.
1. Poorly Targeting Ads
Trying to target every single keyword possible is an excellent way to waste your entire budget. Focus exclusively on the types of pages that would make the most sense for your potential customers to visit. You might see fewer interactions this way, but they’ll be far more valuable.
2. Never Checking Your Settings
Though you don’t need to call up your campaign’s properties sheet nearly as much as your metrics, it’s important to take a look at it on a regular basis. That will ensure you know whether your platform pushed through any expensive new changes without your knowledge.
3. Leaving Out a Call to Action (CTA)
Not writing a solid call to action (CTA) can really hurt your conversion rates. Make sure any landing page your PPC ads lead users to has an actionable message they can engage with the moment they read it.
4. Forgetting about Other Devices
Online marketing platforms usually give you the tools to reach mobile customers as well as those who do voice searches. Use both of these options so you can target the greatest number of potential customers possible.
5. Cluttering Up the Landing Page
If your landing pages are too busy, your leads are likely to simply leave them after clicking through. Each bounce costs you a small amount of money, so it makes sense to build the best landing page possible. Keeping it simple will also help users who have accessibility issues or who visit your page using very small screens.
These are some common mistakes businesses make when they use PPC, and they can easily be avoided. If you need expert help with your online marketing strategies, call on the experts from Saba SEO, a premier SEO company in San Diego. Our digital marketing specialists know the top PPC strategies and how to create high-converting directed ads that appeal to the customers who need your product or service most. If you want to find out if pay-per-click is right for your business needs, give us a call today and schedule a complimentary consultation.
