Category Archives: Search Engine Optimization
Understanding and Using Intent Keywords
By Saba SEO, 9:00 am on May 27, 2016
Action terms like “buy” and “purchase” used by searchers when they’re ready to make a purchase are referred to as intent keywords. Effectively using intent keywords, which differ from high-traffic keywords in that their sole purpose is to convince someone to take action, as part of your search engine marketing efforts can boost your odds […]
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Using PPC and SEO to Increase Patient Leads for Spine Surgery
By Saba SEO, 9:00 am on May 18, 2016
With roughly 80 percent of the population experiencing back pain at some point, it’s no surprise that spine surgery is a highly competitive field, especially when it comes to attracting new patients. Despite the differences between SEO and PPC, both techniques can be effective for spine surgeons looking to increase patient leads. Here are a […]
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5 Illegal and Unethical SEO Practices to Avoid
By Saba SEO, 9:00 am on May 6, 2016
Some SEO practices are outright illegal while others are, at the very least, considered unethical, which could also get you in trouble with search engines. By making a conscious effort to avoid such practices, you’ll increase the odds of getting your site where it can be seen and avoid costly penalties. 1. Trademarked Keywords According […]
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How Home Care Agencies Can Increase Client Leads Using SEO and PPC
By Saba SEO, 9:00 am on May 4, 2016
Instead of using traditional marketing strategies such as print and direct mail, many home care agencies are turning to PPC (Pay Per Click) and SEO (Search Engine Optimization) as an effective marketing strategy to increase client leads. A well planned SEO and PPC marketing strategy will include careful selection of keywords, effective content marketing, geo-centric campaigns, and performance tracking. Careful Selection […]
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How Google Sees Your Blog
By Saba SEO, 9:00 am on April 29, 2016
Bloggers put time and energy into making posts informative and entertaining. But from the SEO side, it’s important to ask: how will Google see my blog? Search algorithms change, but Google always looks at certain things in ranking sites. Here’s a birds-eye view of how Google sees your site, presented by a trusted local San […]
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5 Common Misconceptions About SEO
By Saba SEO, 9:00 am on April 27, 2016
Having your website included in a search engine’s top results greatly increases your site’s earning potential, and with such high stakes, people are willing to try anything to get there. Unfortunately, these common search engine optimization myths still exist, causing people to waste time on outdated techniques. 1. Keywords Are More Important Than Content Keywords, […]
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Mobile Apps That Will Help You Manage Your SEO Efforts
By Saba SEO, 9:00 am on April 25, 2016
SEO is easily one of the most fluid aspects of digital marketing. Success in maintaining your website’s presence in the search results calls for constant vigilance of your San Diego search engine optimization (SEO) campaigns as conditions and opportunities change. Whatever your choice of mobile device, there are a number of highly useful apps available […]
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Essential Reporting Tools for SEOs
By Saba SEO, 9:00 am on April 4, 2016
SEO reporting tools help with the management of the keywords and phrases used throughout all of your online content. As any experienced internet marketing pro will tell you, there is no SEO reporting tool that will automatically take you to the top in rankings. However, there are features of many tools that can boost the […]
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Why the Marketing World Would End If SEO Disappeared
By Saba SEO, 9:00 am on March 30, 2016
Today, SEO is considered essential to the success of any business that interacts with customers online. At Saba, Inc. in San Diego, we took a moment to imagine a world where SEO has disappeared. Small Businesses Would Be Crushed by the ‘Big Guys’ SEO creates a level playing field where small businesses have just as […]
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Understanding SEO and Why Businesses Should Use It
By Saba SEO, 9:00 am on March 11, 2016
You’ve probably at least heard the term SEO, or search engine optimization. More than just another business acronym, SEO refers to the use of carefully selected words and phrases naturally sprinkled throughout online content for the purpose of increasing website traffic. Once you better understand SEO, you’ll see why it’s essential for any business seeking […]
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