Category Archives: Search Engine Optimization
What is Blackhat SEO? And why you should avoid it.
By Saba SEO, 9:00 am on September 15, 2016
When it comes to SEO, Google has a list of do’s and don’ts of rules on what a website should and shouldn’t do online in order to increase its ranking. Blackhat SEO is the name given to a set of practices that try to manipulate the system and rank very quickly. These practices bend or […]
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4 Reasons We Still Need Keywords for SEO
By Saba SEO, 9:00 am on September 5, 2016
If you’re in the digital marketing business long enough, you’ll hear someone say that keywords are irrelevant nowadays when it comes to SEO. It won’t be the first–or the last–time you hear this, but it’s important to know it’s untrue and usually results from people misunderstanding Google’s updates. Here’s why you still need keywords. 1. […]
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How to Optimize for Local Search
By Saba SEO, 9:00 am on August 10, 2016
According to the latest statistics, approximately 50 percent of mobile users who conduct local searches visit the stores that pop up in the search results within one day. Ranking well for local search terms can mean the difference between making a profit and losing money. Here are five things San Diego digital marketers suggest doing […]
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All About Link Reclamation
By Saba SEO, 9:00 am on August 5, 2016
Websites change over time and links either get changed or deleted. If those broken links are either on your website or pointing to it, that’s not going to help you retain or attract visitors or earn you a decent ranking despite your best search engine optimization efforts. Link reclamation is the process of locating and […]
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You’re Doing Things Right, But Your Site Isn’t Ranking–Now What?
By Saba SEO, 9:00 am on August 4, 2016
You’ve targeted the right keywords, created relevant, useful content, and improved your page load speed. You believe you’re doing everything right. But, despite your best efforts, your website isn’t ranking. If you can relate to this scenario, don’t give up. Consider adhering to the following creative tips from San Diego digital marketing pros. 1. Initiate […]
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What You Need to Know About Rich Snippets and SEO
By Saba SEO, 9:00 am on July 15, 2016
There was a time when all it took to boost your ranking on search engines was adjustments to keywords in title tags, meta descriptions, headers, and the rest of your content. Google’s algorithm updates over the years have changed what’s considered when ranking a site, meaning it no longer pays to insert hidden keywords, buy […]
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3 Tips for Gaining Earned Media
By Saba SEO, 9:00 am on July 6, 2016
To keep it simple, we’ll say there are three kinds of media in digital marketing: paid media, owned media, and earned media. Paid media is any type of advertising that your purchase from an outside source. Owned media is any kind of media that you own outright (blogs, company websites, social media, etc.). Earned media […]
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How to Select the Best Niche Keywords
By Saba SEO, 9:00 am on June 29, 2016
How often have you actually researched your keywords? Monthly, yearly, never? Whether you’re building a website from scratch or looking to revamp your SEO strategy, knowing which keywords work and which don’t can make all the difference. 1. Begin with Research Although the phrase “keyword research” may put you to sleep on the spot, it […]
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Off-Page Strategies You Should Be Using
By Saba SEO, 9:00 am on June 27, 2016
Off-page SEO refers to techniques used, other than on your actual website, to promote your site and increase your ranking. Search engines use such external factors to determine how useful your site is to visitors. But this doesn’t happen automatically. You’ve got to employ some off-page strategies to build your brand’s reputation. Blogging All it […]
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Not Using the Yoast SEO Plugin? You’re Making a Mistake
By Saba SEO, 9:00 am on June 10, 2016
Search engine optimization (SEO) is not something that can be mastered overnight. Luckily, there are things that can help you on your journey to understand the ever-changing landscape of SEO. Chief among these things is the Yoast SEO plugin, recommended by leading digital marketing agencies in San Diego. The Yoast SEO plugin for the WordPress […]
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