Blogs | Saba SEO
Twitter for Business 101
With more than 300 million active monthly users, Twitter isn’t a platform that should be ignored when making your online marketing strategy. Even though Twitter makes an effort to present ads and other content based on user activity, you’ll still have to make choices with how you display ads for your business via this platform. […]
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What You Need to Know About Starting an Email Drip Campaign
Drip email campaigns, also know as automated email campaigns, autoresponders, or lifecycle emails, are essentially a set of emails sent out on a set schedule automatically. Emails will often go out when someone signs up for a newsletter, makes a purchase, or has left items in a cart. The idea behind drip campaigns is that […]
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6 Blogs All Digital Marketers Should Read
Digital marketing in San Diego is a competitive field, and one of the best ways to stay ahead of the game is by reading industry-related publications on a regular basis. But with all the information on the internet, where do you start? Here’s our pick for the top marketing blogs. 1. Copyblogger This is a […]
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Deciding Between Gated & Ungated Content
Do you want to simply present your content for the world to see with absolutely no barriers or do you set up roadblocks and require some info before allowing access to that spiffy new e-book or latest edition of your newsletter? If you lead a San Diego digital marketing team, this is one of the […]
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How to Optimize for Local Search
According to the latest statistics, approximately 50 percent of mobile users who conduct local searches visit the stores that pop up in the search results within one day. Ranking well for local search terms can mean the difference between making a profit and losing money. Here are five things San Diego digital marketers suggest doing […]
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Important Social Media Updates (and Why They Matter to Businesses)
Constant updates keep social media users on their toes. That also means it’s essential for social media marketers to stay up to date as well. Here are a few updates changing the game. 1. Instagram Instagram cribbed Snapchat’s signature feature: a chronological “story” of photos and videos that users can update throughout the day. Stories […]
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All About Link Reclamation
Websites change over time and links either get changed or deleted. If those broken links are either on your website or pointing to it, that’s not going to help you retain or attract visitors or earn you a decent ranking despite your best search engine optimization efforts. Link reclamation is the process of locating and […]
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You’re Doing Things Right, But Your Site Isn’t Ranking–Now What?
You’ve targeted the right keywords, created relevant, useful content, and improved your page load speed. You believe you’re doing everything right. But, despite your best efforts, your website isn’t ranking. If you can relate to this scenario, don’t give up. Consider adhering to the following creative tips from San Diego digital marketing pros. 1. Initiate […]
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What Is Content Curation?
A content curator sifts through the large sea content on the internet in order to single out and present only what is most relevant and meaningful to their audience. Unlike content marketing, which necessitates the creation of new content, content curation is the process of discovery, archival, and targeted sharing. Why Is Content Curation Important? One of […]
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The 6 Tools Every Content Marketer Needs
Content marketing is essential if you want to connect with your target audience, increase brand awareness, and humanize your brand. It’s also no easy task. Here are six must-have content marketing tools that are favorites among San Diego digital marketers. 1. Feedly Great content requires fresh ideas. As the clear successor to the late Google […]
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