Blogs | Saba SEO
What is Blackhat SEO? And why you should avoid it.
When it comes to SEO, Google has a list of do’s and don’ts of rules on what a website should and shouldn’t do online in order to increase its ranking. Blackhat SEO is the name given to a set of practices that try to manipulate the system and rank very quickly. These practices bend or […]
View Full Article
WhatsApp to Help Businesses Reach Users
Much to the dismay of some WhatsApp users, the once ad-free encrypted instant messaging platform will soon become a tool for businesses to better connect with potential consumers. On a positive note, a move by Facebook, which acquired it in 2014, will make those ads more relevant to WhatsApp users. The social media giant will […]
View Full Article
6 Facts That Prove Content Marketing Is the Marketing Channel
The trend towards relevance has made content marketing even more important today than ever before. Sure, other elements of San Diego SEO marketing are still essential and shouldn’t be disregarded, although it all comes back to the need for consistently meaningful content. If you need some convincing that content marketing is king, consider these six […]
View Full Article
Here’s What You Need to Know About Google’s Local Search Update
With approximately 60 percent of consumers using Google to find reputable local businesses, there’s no denying the power of local search. Understanding Google’s latest search updates can give digital marketing agencies in San Diego upper hand over competitors and help you tap into a customer base increasingly searching for what matters most to them within […]
View Full Article
4 Interview Questions to Ask Potential Content Marketers
With content marketing on the rise, there are internet marketing agencies in San Diego of all shapes and sizes hiring content marketers and managers. Content marketing is a niche of its own, making it challenging to find just the right person to fill the role. If you’re looking for a person (or people) to fill […]
View Full Article
4 Reasons We Still Need Keywords for SEO
If you’re in the digital marketing business long enough, you’ll hear someone say that keywords are irrelevant nowadays when it comes to SEO. It won’t be the first–or the last–time you hear this, but it’s important to know it’s untrue and usually results from people misunderstanding Google’s updates. Here’s why you still need keywords. 1. […]
View Full Article
3 Biggest Mistakes Made with Buyer Personas
Buyer personas are now a commonly used marketing practice that helps businesses better understand their target audience and how to communicate with them. However, many businesses remain unsure exactly what a buyer person is and how to create one. Here are a few common mistakes San Diego digital marketing companies are still making when creating […]
View Full Article
The New Year Is Coming: Content Marketing Trends in 2017
Year after year brings new and interesting insights in the ever-expanding industry that is digital marketing, and 2017 is no different. Read on to learn more about what content marketers can expect in the coming year. 1. Native Advertising Native advertising is increasing in popularity because it isn’t disruptive to the user’s experience and is […]
View Full Article
How a Small Business Can Get Ahead of the Insta Game
As social media marketing becomes a must for most businesses, many small businesses are wondering how they can get their share of the pie when competing with the big guys. Here, San Diego social media marketing experts highlight 5 ways a small business can make its Instagram standout from the rest. 1. Work Weekends One […]
View Full Article
How to Stop Customers from Unsubscribing from Your Email List
First it was a few unsubscribes, but now it seems like every week there are dozens. If this sounds familiar, it’s time to reevaluate the content you’re sending out and prevent customers from saying adios. Get Personal The emails you send customers shouldn’t be one-size-fits-all. Review how you’ve segmented your audience and consider shifting things. […]
View Full Article