Blogs | Saba SEO
Important Social Media Updates (and Why They Matter to Businesses)
Constant updates keep social media users on their toes. That also means it’s essential for social media marketers to stay up to date as well. Here are a few updates changing the game. 1. Instagram Instagram cribbed Snapchat’s signature feature: a chronological “story” of photos and videos that users can update throughout the day. Stories […]
View Full Article
All About Link Reclamation
Websites change over time and links either get changed or deleted. If those broken links are either on your website or pointing to it, that’s not going to help you retain or attract visitors or earn you a decent ranking despite your best search engine optimization efforts. Link reclamation is the process of locating and […]
View Full Article
You’re Doing Things Right, But Your Site Isn’t Ranking–Now What?
You’ve targeted the right keywords, created relevant, useful content, and improved your page load speed. You believe you’re doing everything right. But, despite your best efforts, your website isn’t ranking. If you can relate to this scenario, don’t give up. Consider adhering to the following creative tips from San Diego digital marketing pros. 1. Initiate […]
View Full Article
What Is Content Curation?
A content curator sifts through the large sea content on the internet in order to single out and present only what is most relevant and meaningful to their audience. Unlike content marketing, which necessitates the creation of new content, content curation is the process of discovery, archival, and targeted sharing. Why Is Content Curation Important? One of […]
View Full Article
The 6 Tools Every Content Marketer Needs
Content marketing is essential if you want to connect with your target audience, increase brand awareness, and humanize your brand. It’s also no easy task. Here are six must-have content marketing tools that are favorites among San Diego digital marketers. 1. Feedly Great content requires fresh ideas. As the clear successor to the late Google […]
View Full Article
Voice Search Is Changing the Digital Marketing Landscape
The English language is considered one of the most rapidly evolving languages in the world, and yet it has taken us this long to achieve widespread adoption of technology that takes advantage of it: Voice search. Think about it this way. If your boss walks up and says, “TPS reports,” what is your conclusion? Is he […]
View Full Article
5 Twitter Tips for Every Small Business
Many small businesses are skeptical about incorporating social media marketing in their overall marketing plans, but this can be a great way to increase brand awareness and exposure. If you’re just getting started with Twitter, here are a few tips to make the platform work for you. 1. Link to Native Content While the character […]
View Full Article
How to Create an Effective Email Marketing Campaign
Email campaigns are one of the most effective digital marketing strategies. An impressive marketing email commands the attention of your customer and generates more interest in and sales for your product or service. Listed below are five tips for an effective email marketing campaign from San Diego digital marketing experts. 1) Use Attention-Grabbing Subject Lines […]
View Full Article
Using Data to Create Engaging Content
Whether it’s facts and figures unique to your industry or specific to your business, finding data to weave into your content isn’t that difficult. The key to using that data effectively, however, is presenting it in a way that resonates with your desired audience in the form of engaging content. Tell Compelling Stories The bits […]
View Full Article
Understanding and Using Long-Tail Keywords
One of the most vital aspects of optimizing your website for search engines is the process of selecting and targeting specific keywords. Doing this helps Google and other search engines know what your content is focused on, and they’ll be able to send traffic to your site when relevant terms are used. What Are Long-Tail […]
View Full Article