Understanding Google Analytics to Optimize Results from Your Website Content

Google Analytics is a great tool for analyzing your website’s performance. You can see how many visitors you have, where they come from, and the pages they visit on your site. The best way to use Google Analytics is to study the information and find patterns. The digital marketing experts from Saba SEO, a premier San Diego SEO service provider, offer some tips to help you maximize your Google Analytics account

Set Up Multiple Accounts

You should set up multiple Google Analytics accounts if you have a blog. One account should be your “official” account, and the others should be for visitors from specific sources, such as a blog post with comments or lead-gen forms. You can track these separately to see how many visitors come from each source and which pages they’re specifically visiting on your site.

Use Custom Dimensions to Track Success & Failure Stories

Custom dimensions allow you to combine data from different sources and track it using Google Analytics. For instance, with a custom dimension, you could follow the source of an email campaign (such as an email submission form) and then link it to your Google Analytics account. This way, you can compare the success of one email campaign compared to another or look at how well one landing page converts compared to another.

Use Goals to Stay Current

Set up goals for your site. Also, set up goals for your blog posts and then track which posts receive the most visitors and how many visitors come from each source to see which ones are most effective. You can also set goals and track the performance of your site’s specific page, group, or category rank.

Google Analytics is a powerful tool for understanding how people interact with your content. By tracking the success of various campaigns and the return on specific pages, posts, and categories, you can determine what works best for your site and adjust accordingly. Using Google Analytics will help you make better site changes and increase website traffic and conversions.

If you’re looking for innovative ways to boost your SEO results by optimizing your Google Analytics data, reach out to the experts at Saba SEO. As an industry-leading San Diego SEO company, we have more than 20 years of experience in search engine optimization, digital marketing, and website design and development. Call us today to learn how we can help you boost your SEO rank and enhance your overall SEO strategy.