Google Analytics provides a lot of information, which is definitely a good thing. However, it can also be overwhelming if you’re not focusing on data that’s actually meaningful and useful in a way that advances your online engagement goals. The digital marketing experts from Saba SEO, a premier San Diego SEO service provider, offer four tips to keep in mind so you’ll get more out of Google Analytics.
1. Create Custom Visitor Segments
Get a better idea of who’s checking out your site by using demographic data to classify your visitors. Do this by going to the Interests Overview tab. The Demographics section will give you an even more detailed breakdown of your audience by age, location, and other similar factors.
2. Assign a Value to Your Goals
Your Metric Traffic Scorecard has a Page Value metric that’s also displayed. It shows the value of a page financially as per its designated goals. However, it will default to zero if you don’t actually assign a value to your goals. Your goals will depend on factors such as:
• Expected conversions
• Anticipated revenue that could be generated per conversion
• Which stage of the buying funnel a particular page represents
Bonus tip: Since it’s not always easy to estimate the value of a conversion or lead, start off on the low side with your assigned values.
3. Look at Conversion Paths
Don’t assume visitors to your site or particular conversion-focused pages will take the steps you expect (e.g., viewing your ad in a search, clicking the link, and taking the desired action). It’s not uncommon for searchers to take very different steps or paths than what was anticipated. Find out for sure what your visitors are doing by going to the Top Conversion Paths section, where you’ll see Conversions reports. This is where you’ll find your top ten conversion paths.
4. Monitor Unusual Activity
Lastly, there will always be anomalies here and there with Google Analytics data. For instance, you might see unexpected spikes or dips in traffic for certain pages. This is where the Intelligence Events feature comes in handy. It allows you to receive alerts when there’s any unusual activity—which you’ll also have a chance to define by setting custom parameters.
This is just the tip of the iceberg when it comes to how you can get more out of your Google Analytics info. It’s equally helpful to customize your reports and alerts so you can stay on top of what’s going on with your online-accessible content.
If you’re looking for innovative ways to boost your SEO results by optimizing your Google Analytics data, reach out to the experts at Saba SEO. As an industry-leading San Diego SEO company, we have more than fifteen years of experience in search engine optimization, digital marketing, and website design and development. Call us today at 858-277-1717 to learn how we can help you boost your SEO rank and enhance your overall SEO strategy.