Category Archives: Google Updates & Algorithms
What Are the Benefits of Running Responsive Display Ads?
By Saba SEO, 9:00 am on March 23, 2020
Responsive display ads (RDAs) are so named because they automatically adjust to the size, format, and appearance necessary to fit within available ad spaces. Rolled out in 2018, it’s a type of Google ad that combines elements of machine learning to boost the effectiveness of your display ads. If you haven’t yet seriously thought about […]
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Things that Are Wrong with Google Search Today
By Saba SEO, 9:00 am on March 11, 2020
The average Internet user conducts about 3–4 Google searches per day, and overall, somewhere around 7 billion searches are performed via Google daily. While there’s no denying the fact that this popular search engine is a true information powerhouse, there are some things Google does get wrong. Below, the San Diego SEO specialists at Saba SEO explain […]
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Using the Coverage Report to Get Your Pages Indexed by Google
By Saba SEO, 9:00 am on March 9, 2020
Unless Google indexes your site, no one will ever find your amazing content through organic traffic and traditional online search queries. These methods are responsible for one-third to two-thirds of all site traffic. In comparison, social media only brings about five percent of all site traffic. Google and other search engines don’t automatically index. How […]
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January 2020: Google’s Core Update
By Saba SEO, 9:00 am on February 10, 2020
Google isn’t slacking in 2020. The search engine giant officially rolled out its latest core update on January 13th, 2020. While Google normally rolls out algorithmic updates on a fairly consistent basis every few months or so, this one is a big deal because it’s a core update that has the potential to affect online […]
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Product Results Filter Added to Google Search Console
By Saba SEO, 9:00 am on December 16, 2019
Crammed with useful stats, Google Search Console (GSC) is a convenient portal that can be used to monitor and manage your website more efficiently and effectively. Google is now allowing Search Console users to gain even more insight into search behavior with product results filters. The experts from Saba SEO, a premier San Diego SEO […]
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What Will Google’s Top Ranking Factors Be in 2020?
By Saba SEO, 9:00 am on December 11, 2019
Google has never come out with an official ranking factor list—and they probably won’t do this for 2020, either. But some of the things Google emphasizes are known well enough to present this listing of the top ranking factors likely to be important in 2020 if you want to increase your online visibility. For even […]
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What You Need to Know About Google’s BERT Algorithm
By Saba SEO, 9:00 am on November 27, 2019
Google has updated its search engine with a new algorithm called BERT (Bidirectional Encoder Representations from Transformers), which is their biggest algorithm change in the past five years. BERT has to do with natural language searches, and this new algorithm affects 10 percent of all searches. What do you need to know about this algorithm […]
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What You Need to Know About Google’s BERT Update
By Saba SEO, 9:00 am on November 20, 2019
The recent Google BERT update started out as a tweak. Instead, it’s a major deal. BERT, which stands for Bidirectional Encoder Representations from Transformers, has affected one in ten online searches. This sounds like a major change, but it’s really about small adjustments. BERT has to do with natural language searches. The experienced SEO professionals […]
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How Damaging Was the Bug in Google’s Index?
By Saba SEO, 9:00 am on June 28, 2019
A drop on Google’s index is always reason to, at the very least, find out what’s going on. When this happens to roughly 4 percent of Google’s index, it’s time to get suspicious. In fact, this is exactly what happened in April of 2019 when a deindexing bug impacted multiple URLs in Google’s index. But […]
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Google Analytics & Direct Traffic
By Saba SEO, 9:00 am on June 26, 2019
In almost all cases, direct traffic refers to browsers who entered a URL directly into the web bar or accessed the site using a previously created bookmark. These types of sessions are normally read as direct traffic when the browser cannot determine a source for the visitor. This type of label simply means the visitor […]
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