Blogs | Saba SEO
4 Reasons We Still Need Keywords for SEO
If you’re in the digital marketing business long enough, you’ll hear someone say that keywords are irrelevant nowadays when it comes to SEO. It won’t be the first–or the last–time you hear this, but it’s important to know it’s untrue and usually results from people misunderstanding Google’s updates. Here’s why you still need keywords. 1. […]
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3 Biggest Mistakes Made with Buyer Personas
Buyer personas are now a commonly used marketing practice that helps businesses better understand their target audience and how to communicate with them. However, many businesses remain unsure exactly what a buyer person is and how to create one. Here are a few common mistakes San Diego digital marketing companies are still making when creating […]
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The New Year Is Coming: Content Marketing Trends in 2017
Year after year brings new and interesting insights in the ever-expanding industry that is digital marketing, and 2017 is no different. Read on to learn more about what content marketers can expect in the coming year. 1. Native Advertising Native advertising is increasing in popularity because it isn’t disruptive to the user’s experience and is […]
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How a Small Business Can Get Ahead of the Insta Game
As social media marketing becomes a must for most businesses, many small businesses are wondering how they can get their share of the pie when competing with the big guys. Here, San Diego social media marketing experts highlight 5 ways a small business can make its Instagram standout from the rest. 1. Work Weekends One […]
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How to Stop Customers from Unsubscribing from Your Email List
First it was a few unsubscribes, but now it seems like every week there are dozens. If this sounds familiar, it’s time to reevaluate the content you’re sending out and prevent customers from saying adios. Get Personal The emails you send customers shouldn’t be one-size-fits-all. Review how you’ve segmented your audience and consider shifting things. […]
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Twitter for Business 101
With more than 300 million active monthly users, Twitter isn’t a platform that should be ignored when making your online marketing strategy. Even though Twitter makes an effort to present ads and other content based on user activity, you’ll still have to make choices with how you display ads for your business via this platform. […]
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What You Need to Know About Starting an Email Drip Campaign
Drip email campaigns, also know as automated email campaigns, autoresponders, or lifecycle emails, are essentially a set of emails sent out on a set schedule automatically. Emails will often go out when someone signs up for a newsletter, makes a purchase, or has left items in a cart. The idea behind drip campaigns is that […]
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6 Blogs All Digital Marketers Should Read
Digital marketing in San Diego is a competitive field, and one of the best ways to stay ahead of the game is by reading industry-related publications on a regular basis. But with all the information on the internet, where do you start? Here’s our pick for the top marketing blogs. 1. Copyblogger This is a […]
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Deciding Between Gated & Ungated Content
Do you want to simply present your content for the world to see with absolutely no barriers or do you set up roadblocks and require some info before allowing access to that spiffy new e-book or latest edition of your newsletter? If you lead a San Diego digital marketing team, this is one of the […]
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How to Optimize for Local Search
According to the latest statistics, approximately 50 percent of mobile users who conduct local searches visit the stores that pop up in the search results within one day. Ranking well for local search terms can mean the difference between making a profit and losing money. Here are five things San Diego digital marketers suggest doing […]
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