Category Archives: Digital Marketing
5 Trite Phrases Content Marketers Should Stop Using
By Saba SEO, 9:00 am on August 28, 2015
Clichés are poison to good writing. Especially when it comes to content marketing—something that should be communicating your brand’s unique image and creating trust between you and your reader. Using clichés is a quick way to ensure your words don’t stand out. Unfortunately, content marketing has developed a culture with an entire glossary of buzz […]
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How to Choose the Right Social Media Platform for Your Business
By Saba SEO, 9:00 am on August 24, 2015
With all of the different social media platforms, how do you choose which platform is ideal for your small business or service? Consider the following: Who is your customer? Are your customers mostly male or female? How often do you want to interact? What is the story you want to tell? Once you have defined […]
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4 Lessons Content Writers Can Learn from Comedians
By Saba SEO, 9:00 am on August 23, 2015
Content writers utilize many different styles and voices depending on their subject and whom they’re writing for. And often, this means looking to outside sources to research tone and language, among other things. Next time your online marketing team is diving into a project, suggest they take a cue from an unlikely source—comedians. Wondering why? […]
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The Best Podcasts for Online Marketers
By Saba SEO, 9:00 am on August 17, 2015
Podcasts are one of the easiest ways for digital marketers to stay up-to-date on the latest news, trends, and resources for online marketing. If you’ve got a long commute for work or want to break up your workday, here are a handful of podcasts worth a listen. Tropical MBA Podcast This podcast started back in […]
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Instagram Marketing Just Got Real
By Saba SEO, 9:00 am on August 5, 2015
Instagram, the photo-sharing giant acquired by Facebook in 2012, recently opened its advertising platform to all brands. This development represents a staggering opportunity for brands positioned to take advantage and increase social media marketing efforts. It should come as no surprise that Instagram would attempt to capitalize on its captive audience. In fact, Facebook predicts […]
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Is Content Marketing Here to Stay?
By Saba SEO, 9:00 am on July 27, 2015
Content marketing is a large aspect of SEO and website management, and while the concept and strategies may evolve over the years, there are no signs that it’s going to become irrelevant anytime soon. Wondering if content marketing is here for the long haul? As a San Diego SEO firm that believes content is king, […]
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The Role of Web Design in SEO
By Saba SEO, 9:00 am on July 26, 2015
From social media marketing to keyword research, there are plenty of things that can be done to increase the traffic and conversion rate of your website. While these aspects of SEO and brand promotion are important, the design of your website can mean the difference between success and failure. By designing your website in a […]
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The Psychology of Search Engine Marketing
By Saba SEO, 9:00 am on July 20, 2015
While it is easy to view each of your website visitors as a statistic, you should understand that each one is a person that arrived at your site through a unique psychological process. By getting inside the heads of your visitors, you can discover how to increase the potential of your SEM and pay-per-click marketing […]
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Top Things to Look for in an SEO Company
By Saba SEO, 9:00 am on July 19, 2015
If you are looking for an SEO professional to help you improve your search engine marketing efforts and drive traffic to your website, you should perform the appropriate research before trusting a particular company. This will ensure you receive top-quality search engine optimization services with a satisfactory return on investment. Here are the top things […]
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Creating a Pinterest Marketing Strategy for Your Business
By Saba SEO, 9:00 am on July 17, 2015
Many business owners and webmasters know that social media can attract visitors and increase conversion rates, but they often only focus their efforts on Facebook and Twitter. By using Pinterest as part of your social media marketing campaign, you can show off your products and insight while increasing conversions. Here’s what you need to do […]
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