If you are looking for an SEO professional to help you improve your search engine marketing efforts and drive traffic to your website, you should perform the appropriate research before trusting a particular company. This will ensure you receive top-quality search engine optimization services with a satisfactory return on investment. Here are the top things to ask yourself when considering an SEO company.
Do They Have Experience?
As the business of SEO services continues to grow, many individuals will create SEO companies for the sole purpose of profiting. These companies may only have limited experience in web design, keyword research, and other aspects of search engine optimization, so it may be wise to choose a San Diego SEO company with an established reputation. By checking out a company’s about page and client reviews you can gain a solid understanding of their experience. In general, the company with the most experience and positive reviews is your best option.
Do They See More Than Just Numbers?
Some SEO companies get so absorbed in numbers and statistics that they forget about your goals. This a major red flag when choosing an SEO company. When you meet with the representative of an SEO company, you need to figure out if they will help you with branding, targeted marketing, and other important areas. Analytics is a large part of SEO, but it is not everything. Be sure your SEO professional can see the larger picture before you place the success of your website and business in their hands.
Are They Informative?
A reputable SEO company understands that their clients are not SEO experts. Because of this, they will inform clients about what needs to be done and how they will get there. They will make an active effort to inform clients about keyword research, local SEO, and other SEO topics that will help them reach their business goals. You should be sure that your SEO professional will provide this information before you finalize any hiring contracts.
Are Their Strategies Current?
With big updates to search engine algorithms occurring on a semi-regular basis, it is of the utmost importance that SEO companies use methods that address changes. For example, many SEO professionals state that iFrames are poor for SEO because web crawlers were previously unable to access web content within them, but this is no longer an issue. SEO professionals who use outdated information like this should be avoided because they are no longer relevant for your purposes.
Looking for a top SEO company to help guide your online marketing efforts? Schedule a complimentary consultation with Saba, Inc. We believe in honesty, transparency, and have more than a decade of experience in SEO and online marketing. Call us today at (858) 277-1717. We look forward to speaking with you!