Category Archives: Google Updates & Algorithms
Google’s AI Search Update: What It Means for SEO & How to Adapt in 2025
By Saba SEO, 8:00 am on July 11, 2025
Experienced marketing strategists are no strangers to the sudden fluctuations in SEO rankings that accompany Google updates. But many business owners are being taken by surprise when they see their company’s search rankings plummet in response to the latest Google AI overhaul. Fortunately, figuring out how to keep your business profile high on the search […]
View Full Article
Will Google’s AI Overviews Reshape SEO as We Know It?
By Saba SEO, 8:00 am on June 23, 2025
In early 2024, Google rolled out a generative search experience (GSE) change to its search engine results page (SERP), which was essentially a response to the Microsoft Prometheus project of injecting artificial intelligence into search results. GSE received negative press coverage for its AI hallucinations about adding glue to homemade pizza recipes and eating rocks […]
View Full Article
Using Google’s Helpful Content Update to Keep Your Rankings High
By Saba SEO, 8:00 am on June 20, 2025
Google utilizes machine learning to evaluate the value of your content to users through algorithms such as the Helpful Content system and Bidirectional Encoder Representations from Transformers (BERT). Google’s Helpful Content update prioritizes helpful and relevant content instead of content written for search engines. Keep reading to learn how your website is impacted by this […]
View Full Article
Tracking SEO Effectiveness with Google Analytics
By Saba SEO, 8:00 am on January 24, 2025
Search engine optimization isn’t just a cost-efficient means of online marketing. It’s often the only path to success. You need SEO strategies in place, but you also need to track and measure your success. The digital marketing experts from Saba SEO, a premier San Diego SEO service provider, offer some tips to help you understand […]
View Full Article
Navigating Google Algorithm Updates: Essential Insights for San Diego Marketers
By Saba SEO, 8:00 am on March 22, 2024
Google is always changing how it ranks websites, and those changes take place in algorithm updates. These changes help some websites but hurt others. As a San Diego digital marketer, you must know how this can impact your business and what you can do about it. Keep reading to learn what you need to know […]
View Full Article
How Do Algorithm Updates from Google Affect SEO Strategy?
By Saba SEO, 8:00 am on May 19, 2023
Google algorithm updates are changes to the way Google ranks websites. These changes can have positive or negative effects on your SEO strategy, depending on how well your site is optimized for these changes. These updates aren’t penalties but a difference in how Google’s search engine works. Here’s what you need to know about how […]
View Full Article
Understanding Google Analytics to Optimize Results from Your Website Content
By Saba SEO, 8:00 am on April 7, 2023
Google Analytics is a great tool for analyzing your website’s performance. You can see how many visitors you have, where they come from, and the pages they visit on your site. The best way to use Google Analytics is to study the information and find patterns. The digital marketing experts from Saba SEO, a premier San […]
View Full Article
Google Plans to Stop Selling Ads Based on Browsing History
By Saba SEO, 9:00 am on March 23, 2021
Google has announced a drastic shift in the way it will manage digital ads—a fundamental change in the company’s business model that’s likely to transform the digital marketing industry. For many years, digital advertisers have targeted ads based on users’ browsing activity, but the tech giant is going to stop selling ads that rely on […]
View Full Article
4 Ways to Optimize the Way You Use Google Analytics
By Saba SEO, 9:00 am on February 3, 2021
Google Analytics provides a lot of information, which is definitely a good thing. However, it can also be overwhelming if you’re not focusing on data that’s actually meaningful and useful in a way that advances your online engagement goals. The digital marketing experts from Saba SEO, a premier San Diego SEO service provider, offer four tips […]
View Full Article
Google Analytics: Tips for Avoiding False Conversions
By Saba SEO, 9:00 am on January 29, 2021
Google Analytics (GA) is a reliable source of online engagement information. However, it’s also possible to have issues with false conversions that make the data presented less accurate and beneficial. Whether you’re managing your search engine optimization yourself or consulting with a top-tier San Diego SEO agency, here’s what you need to know about how to […]
View Full Article