Category Archives: Local SEO

Penguin 3.0 Update Guidelines

By Saba SEO, 7:12 pm on November 11, 2014

The purpose of Penguin, a filter that sits on top of Google’s regular algorithm, is to reduce search engine rankings that violate Google’s ranking guidelines. The current update, introduced in October 2014, is Penguin 3.0, affecting less than one percent of search engine queries. While Google describes this update as a “refresh with no new […]

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Penguin 3.0

How Does Google Determine Rankings?

By Saba SEO, 9:34 pm on November 5, 2014

Google takes several different factors into consideration when determining how a site will show up after that initial search request is entered. Understanding Google’s search criteria can help you optimize your own website so that it will rank higher, preferably somewhere within the first page of returned results, since searchers aren’t likely to browse through multiple pages. […]

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Search Engine Result Pages

The Importance of Hyperlocal Keywords in SEO

By Saba SEO, 10:44 pm on October 21, 2014

The key to standing out online for many business in today’s competitive marketplace is to go local – very local. Welcome to hyperlocal search engine optimization. It’s an effective strategy that can be implemented in several ways.

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Hyperlocal Search Engine Optimization

Have You Disappeared from Google’s 7 Pack?

By Saba SEO, 5:01 pm on October 14, 2014

Adding to Google’s menagerie of algorithm updates, its recent local modification “Pigeon,” was released on July 24, 2014, for American English searches. Like the release of Panda and Penguin before it, Pigeon has left some local businesses looking to make adjustments to their search engine optimization, as they find they are no longer appearing in […]

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Missing from Google 7 Pack