Local SEO helps businesses reach local customers who need their products or services. It’s an essential digital marketing tool for businesses of all sizes, and it becomes more important for success every year. Here are three reasons why local SEO is crucial for marketing purposes.
More Local Customers Are Using the Internet to Find Businesses
Every year, more and more people switch from using paper directories to using online search engines to find the best businesses in their area. Smartphones have been popular for years, and other wearable products like the Apple Watch are growing in popularity. The vast majority of potential customers use their phones or devices with mobile apps to look for businesses while out and about.
Local SEO Is Cost Effective
Print ads, ads in local newspapers, and leaflets are usually sent out to all individuals in an area regardless of whether or not they’re in need of the product or service advertised. Businesses who use this strategy often risk losing money because most people who view the ad will likely ignore it. Local SEO, on the other hand, has very high conversion rates because it allows businesses to reach out to customers who are actively seeking a product or service. There is much less wasted exposure with local SEO, so it’s more cost effective than other local marketing strategies.
Additionally, most local searches on mobile devices result in an in-store purchase, and most people use their smartphones either to get directions or to make a call to a business after making a local search.
Competition Is Always Increasing
New businesses and websites emerge every year, and it’s tough to compete with. However, many businesses don’t utilize local SEO, which is why taking advantage of this marketing strategy is a great way to surpass competitors. Local SEO helps businesses stay visible to local customers on Google and other search engines, even as competition increases.
Still not sure whether or not you should switch to local SEO strategies? Our San Diego digital marketing experts at Saba SEO will happily walk you through the process. Call (858) 277-1717 or go online to schedule a free consultation today.