If you have a brick-and-mortar store, a good local search strategy is essential. Ranking highly on local searches will drive more traffic to your business from people who are specifically looking for your product or service. Luckily, the most effective local search strategies are fairly easy. Here are three ways to improve your local search rankings, brought to you by experts at Saba SEO, a leading San Diego web development company.
1. Claim Your Google My Business Profile
Verifying your Google My Business (GMB) profile increases your chances of appearing in the local pack, which is one of the best ways to attract more customers. To become verified, Google will mail you a postcard with a PIN. After entering the PIN, you can fill out all the GMB elements, including your logo, business description, hours, and phone number. Try to include local keywords like your city or neighborhood name, and fill out as much information as possible to help your potential customers.
2. Manage Your Online Reviews
The vast majority of consumers read online reviews before deciding to visit a local business. Most consumers are also willing to leave reviews when asked, so encourage your happy customers to write a review online. Positive Google reviews can boost your local search ranking, so it’s important to collect them and manage them. You should also respond to each of your reviews, which helps your customers see you care about their experience.
3. Optimize Your Titles and Meta Descriptions
Titles and meta descriptions are just as important for local SEO as they are for organic SEO. Include local keywords near the beginning of the tag, but avoid keyword stuffing. You should also keep your titles unique to each page and avoid using duplicates.
Even though keyword placement is important for SEO, you should still write your titles and meta descriptions for your customers. Your meta details should catch your users’ attention and encourage them to visit your website. Meaningful and engaging titles and meta descriptions will draw more traffic to your site and to your business.
Local search engine optimization may seem tricky, but the team at Saba SEO can simplify the task for you. We are one of the best SEO companies San Diego has to offer. For over ten years, we have designed customized, quality-assured, and cost-effective digital marketing campaigns for businesses all around the globe. Our services include local and organic SEO, PPC marketing, content writing, web design & development, and social media management. If you need a comprehensive internet marketing plan for your business, give us a call at 858-951-1717 today.