Local search ranking factors are sometimes a little different from organic SEO factors, but both are important for brick and mortar businesses. Both local and organic SEO ranking factors change over time, but in 2017 the most important factor for local SEO seems to be reviews. To back this claim, experts at a leading San Diego search engine optimization agency share a few insights.
One study looked at 200 ranking factors across 100,000 local organizations to find patterns in the businesses that rank highly in the local pack. Companies that rank well in organic searches usually also rank well in the local pack. However, many businesses also ranked in local packs if they had a substantial number of reviews, even if they don’t have traditional ranking factors like links. Even businesses without a website can rank in local pack if they have a lot of reviews.
The content of the reviews is even more important than the number of reviews, though. Businesses with reviews that mention a city name or keyword tend to rank better in the local pack than those that don’t. Encouraging your customers to leave reviews could be a good way to boost your local search rankings. Responding to your reviews can also improve your local search rankings, and it can help you build a trusting relationship with your customers.
However, this doesn’t mean other ranking factors don’t matter. Even though it’s possible to rank well without links, having high-quality links can still be helpful for your rankings. Having a website is also very important. Although some businesses without websites rank, having a site is essential for ranking in organic searches. Typically, the better you rank in an organic search, the better you’ll rank in a local pack. A website is also important for providing your customers with more information about your business. Most people look at a company’s website before deciding to become patrons.
Whether you need a responsive website or high-quality online content for your business, Saba SEO is here to help. As a leading internet marketing service provider in San Diego, we offer comprehensive SEO plans to help businesses boost their ranking across local and organic search results. We understand the dynamics of search engine optimization, and we’re committed to offering high-quality digital marketing services businesses can always rely on. To schedule an appointment with one of our SEO consultants, give us a call at 858-951-1717 today.