How Blogging Can Increase your Business’ Exposure Online

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Did you know that companies that maintain an online blog acquire significantly more leads than non-blogging companies? In fact, 52% of customers say blogs have impacted purchase decisions, with 42% of customers specifically looking to articles and blogs for information about potential purchases. Additionally, blogs that posted the most content received the most customer acquisitions. And who doesn’t want more customers?

The 4 Major Benefits of Blogging for Businesses

Now more than ever, Google wants to see well-written and relevant content that is unique, interesting and helpful to its readers. When you take into consideration that nearly half of the U.S. consumer population reads blogs multiple times a day, you realize just how powerful blogging can be for your business. Great content in your blog can:

  1. Drive significantly more traffic to your website.
  1. Increase your SEO/SERP. In other words, you’ll be more likely to appear on the first page of relevant search results.
  1. Allow you to interact and engage with potential customers. This, in turn, increases the chance that they’ll purchase your product.
  1. Establish you as a reliable and credible leader in your industry by posting relevant and helpful content on a regular basis.

Important Components of an Online Blog

In order to publish SEO-friendly content, one must consider their target demographic, relevant blog topics and keyword research. Doing the proper research is important because it ensures that you’re using the most searched for terms that relate to your industry and that you are directly targeting your desired customer base. This can also help with establishing your company’s credibility, building trust among buyers and positioning yourself as an expert in your industry.  And when you become a trusted expert, consumers are more likely to repeatedly spend their hard-earned money on your product.

Don’t forget to let your personality shine through in your blog! The more you’re able to represent who you are as a person, brand or product, the better you’ll be able to connect with your readers. Sometimes, over thinking the process and focusing too much on search engine optimization strategies can take away from the amazing knowledge you have to share.