Category Archives: AdWords and PPC

An AdWords Script That Can Help You Find Underperforming Keywords

By Saba SEO, 9:00 am on August 29, 2018

AdWords (soon to be rebranded Google Ads) can be an effective tool to attract the attention of your intended audience in a way that’s direct, impactful, and compelling enough to inspire clicks and conversions. However, a low Quality Score (QS) can affect where your ads are placed and how much you have to invest in […]

View Full Article

Google Updates that Dominated 2016

By Saba SEO, 9:00 am on January 13, 2017

As many SEO experts point out, Google changes its algorithm hundreds of times every year! While many of these changes are minor, the tech giant often rolls out a major update every now and then. This leaves SEO companies and online marketers scrambling for answers. 2016 was truly an eventful year. The popular search engine […]

View Full Article
Best Article Headline in San Diego, CA

5 Main Differences Between Google & Bing Ads

By Saba SEO, 9:00 am on October 14, 2016

Google is the go-to search engine for most people. According to Comscore, It holds about 63% of the search market share. Bing is Microsoft’s search engine and was previously called Windows Live Search and MSN Search. Over the last several years, Bing has made a concerted advertising effort to position itself as a viable alternative […]

View Full Article
Bing and Google Ads in San Diego, CA

How Google’s Move to Put 4 Ads in the Top Will Affect SEO Traffic

By Saba SEO, 9:00 am on October 12, 2016

The world of SEO was dealt the equivalent of a seismic shock when Google moved the paid ads from the right hand side of search results to the top of the page. Google said that it made the change for ‘highly commercial queries” in order to provide “relevant results” for users and “better performance for […]

View Full Article
PPC Tips in San Diego, CA

Hallmarks of a Successful Landing Page

By Saba SEO, 9:00 am on October 7, 2016

A landing page is the destination page your customers land on when they click on your ad. Most online marketing companies believe that it only takes a few seconds for the user to decide whether to continue to stay on your web page or to hit the back button and try another website. Therefore, it […]

View Full Article
PPC Landing Tips for San Diego, CA Business Websites

Using Google Analytics to Your Advantage

By Saba SEO, 9:00 am on April 11, 2016

Google Analytics is one of the best tools businesses can use to measure the success of their inbound marketing efforts (and it’s free, too). The amount of information available can feel overwhelming initially, so use the following tips to get the most out of your organic marketing efforts and PPC campaign. Set Goals Set conversion […]

View Full Article
Google Analytics Advantages in San Diego, CA

Should You Use PPC If You’re Site Is Ranking Organically?

By Saba SEO, 9:00 am on November 23, 2015

When it comes down to it, there is one common question every business owners wonders in regards to digital marketing. How do I know decide between pay-per-click (PPC) or organic Search Engine Optimization (SEO)? Since both of these are powerful facets of digital marketing, it can be difficult to distinguish whether implementing PPC is worthwhile […]

View Full Article
Is PPC Necessary if your Web Site is Ranking Organically?

5 Common Keyword Mistakes in AdWords Campaigns

By Saba SEO, 9:00 am on October 4, 2015

If you’re using AdWords to promote your products or web content, you probably know there are many strategies you can use to attract people to your website. Even if you have a great approach for using AdWords to your advantage, there is a chance you may be making some major mistakes. Here are the five […]

View Full Article
Avoid Making These Mistakes When Choosing AdWords Keywords in San Diego, CA

Automated Bidding, to Use It or Not to Use It

By Saba SEO, 9:00 am on September 18, 2015

If you’re involved with the search engine marketing industry, you’ll probably need to decide whether or not you want to use automated pay-per-click bidding methods. Automated bidding allows you to use a tool like Google’s Conversion Optimizer to determine the amount of money you should use for advertisement campaigns. Check out the pros and cons […]

View Full Article
AdWords Bidding Strategies

Most Valuable AdWords Tools for PPC Managers

By Saba SEO, 9:00 am on September 14, 2015

If you are a PPC manager, you are probably using AdWords, Google’s pay-per-click advertising service, to analyze statistics and make decisions. AdWords is useful with its most basic features, but many of its tools can greatly assist your PPC management efforts. Here are five of the most valuable AdWords tools for campaign managers. Keyword Basket […]

View Full Article
Real Estate Keywords in San Diego, CA