As technology changes, so do your customer’s expectations. Now is the time to start to plan to update your site in preparation for 2020. What should you focus on? Here are 10 web development predictions for 2020, brought to you by the web design experts at Saba SEO, one of the top Internet marketing companies in San Diego.
1. Minimalistic Design
Clean design is the biggest prediction for 2020. Not only is this visually appealing for customers, but it’s also practical. A clean site isn’t slowed down by photos and other online clutter that can lead a user to abandon your site.
2. Customized UX Design
High-quality UX design gives your customers an easy and uncomplicated online experience. Good UX is also rewarded by the Google bots and can improve your site’s SEO (search engine optimization). Get to know your customer, and you’ll know what sorts of navigation and buy buttons appeal to them.
3. AI Algorithms
AI algorithms are creating content for many news organizations. It may not be too long until AI algorithms create your content and eliminate your site’s ineffective content.
Chatbots can answer questions and give instructions to your customers in real time. They can help users navigate your site or purchase an item. Chatbots are easily programmable and becoming more commonplace.
5. Natural-Voice Search
Siri, Alexa, and Google Home are changing search language. Natural-voice searches are different than written queries. Make sure to optimize your site for both.
Ranking higher on search engines has never been more important. It starts out with keywords. Keywords can be about your product or service, your location, and your brand. Finding keywords your competitors don’t currently use can help you edge them out in SEO.
7. Augmented Reality
Augmented reality is an advanced way to appeal to your potential customers with interactive components. You can also include your app on your website for more interaction.
8. GDPR Compliance
No matter where you live or work, your site must be GDPR (general data protection regulation) compliant.
Is your site still using HTTP? It’s time to upgrade to HTTPS to ensure you’re protecting your customer’s security. That closed-padlock icon tells your customers you care about their personal and financial security.
10. Responsive Design
Mobile has been king for the past six years, but many sites haven’t been upgraded to responsive design, which is easier for mobile customers to navigate. Don’t ignore that important business.
If you need help keeping up with the latest web design trends, turn to Saba SEO, an industry-leading San Diego web development company. Our experts can help you build a website for your business that’s sure to boost your online presence. For almost fifteen years, we’ve helped organizations all over the world increase their search engine rankings and develop strong brand images. We also offer industry-leading social media management, PPC, and SEO services. Reach out to one of our web design experts today at 858-277-1717.